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Retail Media: Everything You Need to Know

Retail TouchPoints

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

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Opinion: Say hello to the new face of beauty retail

Inside Retail

Valued at USD $3.73 billion in 2020 (Mordor Intelligence, 2021), Australians are major consumers of health and beauty products worldwide. Instead of a monthly facial, a weekly beauty treatment at home could now be your new habit. Reimagining the physical store . The decade of the home is here.

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How pharmacies are tapping into personalisation tech

Inside Retail

In this article I explain why and look at three big opportunities for pharmacy in the years ahead. Many FMCG brands sold in pharmacies have high margins and the FMCG industry is keen to partner with retailers to engage digitally with consumers. Using loyalty rewards to promote health outcomes. So, why pharmacy?

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Modibodi teams up with Getty to reveal honest depiction of postpartum life

Inside Retail

In the last 12 months, Getty Images searches for ‘candid’ visuals of women increased by 20 per cent in Australia and New Zealand, while global searches for ‘postpartum’ rose by 84 per cent, ‘postpartum depression’ by 41 per cent, ‘birth’ by 16 per cent and ‘mother’ by 32 per cent. Sparking a conversation.

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Modibodi teams up with Getty to reveal honest depiction of post-pregnancy life

Inside Retail

In the last 12 months, Getty Images searches for ‘candid’ visuals of women increased by 20 per cent in Australia and New Zealand, while global searches for ‘postpartum’ rose by 84 per cent, ‘postpartum depression’ by 41 per cent, ‘birth’ by 16 per cent and ‘mother’ by 32 per cent. Sparking a conversation.

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RICE 2022: Why Target Brought a Touch of ‘Tar-zhay’ to Grocery Sales

Retail TouchPoints

The retailer was rewarded with double-digit sales growth in 2020 and again in 2021. Target Circle is critical to delivering personalization at scale, Gomez noted, including customizing messaging, promotions and services to meet individuals’ needs. Loyalty Program Yields Rich Customer Data. “We and globally.

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Burger King’s innovative strategy: viral menus and limited collectibles

Inside Retail

The burger chain released the menu item, which it first introduced in 2017, along with a collection of limited-edition merchandise that was only available at certain activation sites. In response to this shift in consumer behaviour, we recognise the importance of providing ultra-fast and convenient snacking options.

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