Retail TouchPoints

OCTOBER 4, 2023

Whether it was inspiration from this “summer of sport” or keeping up with the ever-changing weather, the increasing unpredictability of consumers’ shopping habits was on display this summer. There is, however, a huge opportunity for retailers that have the right offer, on the right product, at the right time.

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Retail TouchPoints

SEPTEMBER 16, 2021

For consumers, creators and retailers alike, sifting through the ever-changing array of functionalities across platforms is still fraught with misfires, miscommunications and mistrust. There’s no time to waste, because consumers are already there. That consumer] was not shopping, but then they decided to shop.”. earning $26.97

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Social Commerce Consumer Merchant Services Checkout 306

Retail TouchPoints

OCTOBER 26, 2023

Claire’s activation at Kohl’s began rolling out in early October and will be live at 700 Kohl’s across the country by the end of the month, according to a company representative. For the last three years the 62-year-old brand has undergone a massive transformation effort to reintroduce itself to today’s younger consumers.

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Retail TouchPoints

AUGUST 28, 2023

Impulse purchases are an important part of a consumer brand’s revenue growth management (RGM) strategy. Think of placing rows of gum at checkout and in-aisle candy shipper displays with mouth-watering graphics. Think of placing rows of gum at checkout and in-aisle candy shipper displays with mouth-watering graphics.

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Checkout Consumer Advertising Shopping 204

Retail TouchPoints

JUNE 15, 2022

Called “Buy Direct,” the third-party marketplace is being integrated into Bing’s existing ecommerce experience, Start Shopping, where consumers can find products and are then directed to a retailer’s website to make the purchase. At the moment a “ couple hundred U.S.-based on its Bing search engine, according to multiple news outlets.

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Merchant Services Shopping Payment Services Advertising 304

Retail TouchPoints

MAY 18, 2023

While retail sales may currently be bouncing back at a rate faster than predicted — increasing by 1.2% To continue on a positive trajectory, the retail sector must focus on the growth being driven by consumers’ continued adoption of online shopping. Consumers face uncertainty buying products online, with an endless variety of options.

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Inside Retail

JANUARY 14, 2024

Online scams have evolved so much since the days of the Nigerian Prince scam, that it is hard for consumers to differentiate between what is real and what is fake, and increasingly, established retailers are bearing the brunt of this. However, it is also a feeding ground for cyber criminals who prey on Australians’ eagerness for a bargain.”

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Payment Services Accounting Advertising Shopping 260

Retail TouchPoints

AUGUST 17, 2022

Looking at all the stats, frankly one might even say quite the opposite. at the peak of the pandemic. at the peak of the pandemic. Add the increasing CPC costs at all sorts of paid advertisement channels and harsher competition to that, and you get a not-so-rosy outlook for the market altogether. Advertising.

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Retail TouchPoints

FEBRUARY 7, 2024

When creating an advertisement or a campaign, there is a clear number-one priority a brand needs to focus on: not just getting a consumer’s attention, but holding it. That can be difficult when the average consumer is bombarded with ads, but that is why brands are turning to interactivity to stand out amongst the clutter.

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Retail TouchPoints

MAY 22, 2023

The digital advertising industry has arrived at its saturation point. Ads pop up, slide in or play in the background on every platform, and consumers see right through this cacophony of attempts to grab their attention. With lower price barriers to enter the market, digital advertisers proliferate. The value exchange.

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Advertising Marketing Consumer Payment Services 288

Inside Retail

FEBRUARY 5, 2024

Yet Amazon has a history of steering customers towards products that most benefit Amazon, either because they are more profitable or are backed by advertising dollars, according to the Federal Trade Commission’s pending 2023 antitrust lawsuit against Amazon. At least initially, Rufus doesn’t appear to be influenced by advertising.

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Retail TouchPoints

JANUARY 20, 2023

If you think those “sponsored” products on Amazon are an innocuous little niche of advertising, think again. digital advertising channel after paid search and paid social campaigns. Currently, Amazon dominates the space with almost 78% of retail media ad revenue in 2021, trailed by Walmart at a significantly lower rate of 5.4%.

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Retail TouchPoints

AUGUST 16, 2023

While that’s not a number to sneeze at — it represents $17 billion in sales — it’s also nowhere near the point of taking over the airwaves. That’s not necessarily due to any flaws in the format itself, but rather because another, perhaps more compelling (at least for U.S. it made up just 2% of ecommerce last year. Also, the U.S.

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Advertising Merchant Services Shopping Consumer 241

Retail TouchPoints

APRIL 4, 2023

I really believe in social [media], but I think there’s a Pandora’s box that was opened,” Ready said during a keynote at Shoptalk in Las Vegas. “I Lastly, it’s about monetization, which means building products for all of our advertising partners that can drive performance in this very unique, Pinterest way.

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Retail TouchPoints

JULY 7, 2023

As more direct-to-consumer (DTC) brands face heightened competition and rising cost-per-acquisition rates online, many have disinvested in their branded ecommerce experiences and doubled down on unique brand opportunities found on marketplaces like Amazon. For brands, that makes it much more difficult to stand out. It’s inevitable.

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Retail TouchPoints

MARCH 15, 2022

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. Instagram, TikTok and YouTube are Where it’s At.

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Marketing Advertising Consumer Marketing Spend 286

Retail TouchPoints

SEPTEMBER 14, 2023

Shopping online can feel completely overwhelming for consumers when options feel infinite. Choice paralysis can occur when consumers are presented with too many options that are difficult to compare, which can result in the shopper becoming overwhelmed and avoiding making a choice altogether. More niche options. Know your customer.

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Returns Checkout Apparel Advertising 267

365 Retail

FEBRUARY 10, 2023

Consumer electronics brands are looking to increase their direct-to-consumer selling in 2023, despite the cost of living crisis and reductions in consumer spending. In addition, they are looking to broaden their use of social channels to include Instagram Checkout and TikTok in equivalent volumes to Amazon, new research shows.

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Retail TouchPoints

JUNE 27, 2023

Carrefour Group and The Publicis Groupe also launched their retail media joint venture , aimed at the European and LatAm markets, a mere six months after it was first announced with 13 retailers already on board. At the RICE session Lipsman pointed out that almost all of the $45 million in U.S.

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Planning Advertising Marketing Customer Experience 256

Retail TouchPoints

APRIL 8, 2024

Ecommerce Growth with TikTok Today’s consumers have short attention spans and are constantly on the lookout for the next big thing in viral content. To make a splash on a platform like TikTok that caters to this kind of consumer behavior, you must become adept at creating content that quickly showcases why your product deserves to go viral.

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Checkout Marketing Advertising Point of Sale 248

Retail TouchPoints

FEBRUARY 16, 2023

One of the most common complaints customers have is waiting too long in checkout lines. Instead of the typical time-consuming payment process in stores, facial recognition technology can identify the customer and automatically charge their account for a fast, secure self-service checkout experience.

Payment Services 244

Payment Services Shopping Checkout Customer Experience 244

Retail TouchPoints

APRIL 13, 2021

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. 5 Social Advertising Trends for Retailers to Know in 2021: Featuring Under Armour. Listen to the session on demand.

Consumer 142

Consumer Payment Services Fulfillment Advertising 142

Retail TouchPoints

FEBRUARY 20, 2023

The sensor activation triggers specific messaging, advertisements or offers on an interactive touchscreen display nearby. If the customer needs more information or help, these systems are particularly good at alerting retail managers to know quickly that a customer service action is needed.

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Advertising Sporting Goods Returns Inventory Management 238

Inside Retail

APRIL 11, 2022

The pandemic has greatly shifted consumers’ preferences for shopping, whether this be physically or online. The increased prevalence of omnichannel solutions has forced businesses to rethink their approach to keeping consumers engaged when shopping in-store. minded experience that can offer help and advice whenever available.

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Payment Services Checkout Point of Sale Advertising 147

Inside Retail

SEPTEMBER 20, 2023

They collect all this data, and then they see that their checkout rate is very low, but they don’t know what to do about it because the data tells you where the problems potentially are – but not what the potential solution can be. Experimentation is usually divided into pre-purchase and post-purchase experiences.

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Checkout Marketing Accessories Advertising 264

Inside Retail

FEBRUARY 7, 2024

In an era marked by rapid technological advancements and economic uncertainties, the retail landscape finds itself at a critical crossroads. A recent global study conducted by the IBM Institute for Business Value sheds light on the escalating discontent among consumers with traditional shopping experiences, both in-store and online.

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Consumer Shopping Checkout Advertising 130

Retail TouchPoints

SEPTEMBER 12, 2023

Photo courtesy of TikTok Shop While the ecommerce functionality has been available to at least some users since late last year, today marks the service’s debut to the wider TikTok community, and to say that both consumers and brands have been eagerly anticipating this development might be an understatement. and managed by the U.S.

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Merchant Services Payment Services Shopping Checkout 261

Retail TouchPoints

APRIL 21, 2021

However, retailers themselves also are playing an important part in the growth: as more and more companies accept and advertise these options, it becomes more convenient for customers to utilize them. I think more consumers, particularly millennials and Gen Z, are aware of the ability to pay with their wallet, so those two are big drivers.

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Merchant Services Payment Services Checkout Accounting 297

Inside Retail

JANUARY 3, 2023

At Amazon, algorithms are used to track consumer behaviour and adapt product recommendations based on a wide range of factors. Meanwhile, other companies are using AI to provide a more personalised shopping experience for customers by analysing their browsing and checkout history.

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Payment Services Shopping Checkout Kiosk 290

Inside Retail

JUNE 29, 2023

Speaking to Amie Larter for Inside Retail’s podcast series Retail Untangled, Michael Tutek founder and CEO at retail experience platform Preezie, says every engagement a customer has with a brand contributes to its overall reputation and impression.

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Customer Experience Checkout Returns Advertising 246

Inside Retail

NOVEMBER 21, 2021

It makes sense: the last major overhaul of how consumer data is dealt with in Australian law happened way back in 1988. While privacy is a bigger focus than ever before, consumers continue to demand and expect personalised experiences. You might have heard rumours that contextual advertising is the way forward in a post-cookie world.

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Point of Sale Checkout Advertising Accounting 264

Inside Retail

OCTOBER 24, 2021

Amazon’s advertising revenues are forecast to reach $30 billion this financial year, close to 6 per cent of its retail sales, and many multiples beyond that of most traditional retailers. Amazon’s advertising success. Amazon also offers FMCG advertisers the ability to close the loop and track the customer through to redemption.

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Advertising Checkout Shopping Accounting 130

RETAIL MANAGEMENT SOFTWARE

DECEMBER 24, 2021

The Retail market landscape has seen significant changes in retail trends and shifts in consumer behavior since the coronavirus breakout, but the industry now appears more optimistic about the growth prospects. Self-service check-ins and checkouts have become the new norm, saving time and money for retailers. New Look Stores.

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Retail TouchPoints

JULY 30, 2020

Only consumers only had 17% of their shopping done by early July, and 54% said they held off on spending because they didn’t know what they needed. The most notable shift between the 2019 back-to-school season and today is the strong consumer preference for technology over traditional items like apparel and even school supplies.

Merchant Services 261

Merchant Services Advertising Apparel Planning 261

Wiser

APRIL 3, 2023

It usually goes something like this: you’re scrolling through your feed looking at normal posts when you come across an advertisement for a product. You choose the product you want, put in your shipping and payment information, checkout, and then go straight back to scrolling through your feed. What Is Social Commerce?

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Retail TouchPoints

JANUARY 28, 2022

With recent missteps by social media giants like Facebook, consumers have become increasingly aware of how their personal data is collected and used. That understanding leads retailers to a better chance at creating stronger relationships, connecting with more relevant audiences and converting sales faster.

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Retail Focus

DECEMBER 3, 2023

There is little doubt over this statement, with some jobs at higher risk than others, but if we focus in on the retail sector, what might this mean for the market? With development of this technology moving at a fast pace, we can expect AI to play a bigger role as we move into 2024 and beyond.

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Advertising Shopping Promotions Checkout 147