How cultural codes can help brands move past low prices with confidence
Inside Retail
MAY 20, 2024
Some of these tried and tested codes help shoppers overcome their fear of getting it wrong, allowing them to feel emotionally secure in their decision to spend. This code plays into our inherent bias to want to trust people, to feel secure as part of a group and to be in on the fun. So don’t stress, just get a good deal!
Let's personalize your content