Deep dive: What social commerce looks like around the world
Inside Retail
JANUARY 12, 2023
Apparel, beauty, health and wellness were the biggest beneficiaries at that time. In Australia, Ipsos pegs the proportion of shoppers who have used social commerce at least once in the past six months at 29 per cent (against 39 per cent globally). Walmart was one of the first brands to take advantage of this.
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