Retail TouchPoints
NOVEMBER 3, 2023
The specific challenge for women’s apparel and home goods brand Anthropologie was attracting new, younger consumers without alienating women who had grown up, and grown older, with Anthropologie’s vibe and product offerings over the past three decades. Compounding this challenge was the onset of COVID-19 that quickly followed.
Retail TouchPoints
DECEMBER 21, 2023
Which is why this year (and likely next year as well), the focus for resale operators , and the retailers that employ their services, was on tightening up operations as much as expanding them. Media and Advertising Became More Contextual (and Measurable) Marketing teams are feeling more pressure to perform. Nicole Silberstein 2.
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Retail TouchPoints
JULY 17, 2023
However, running even one store adds a complicated layer to overall operations, from staffing to stocking, which is why specialty apparel company Collars & Co. He created a TikTok to advertise his idea and made $40,000 in sales during the first month with just one style in one color.
Retail TouchPoints
JUNE 9, 2023
That’s the observation of Ellis Verdi, Founder and President of advertising agency DeVito/Verdi. Verdi: In its early days, advertising was anathema to BB&B. Maxx and stores like it also rely on creating a “treasure hunt” atmosphere that encourages customers to shop there more often. Verdi: It’s true.
Retail TouchPoints
NOVEMBER 20, 2023
Matt Kawadler: I’ve been involved in building DTC brands for about 10 years, and what they’re missing is that whole channel of offline revenue, which ends up being 35% of apparel purchases. Additionally, because we spend a lot on online advertising, having stores helps amortize that expenditure.
365 Retail
APRIL 4, 2024
Fashioning new shelf-edge experiences for apparel retail The UK’s leading outdoor retail group, Cotswold Outdoor (O&CC), which also owns brands including Snow+Rock and Runners Need, will join Pricer on its stand, with a dedicated feature wall showcasing the latest ESL applications for fashion and apparel.
Retail TouchPoints
DECEMBER 25, 2023
Multinational athletic apparel retailer Lululemon recently announced its net revenue increased 20% (on a constant dollar basis) to $2.2 Comparable store sales increased 9%, and the company’s gross margin increased to 58.8%. People have been saying “Retail is dead” for several years now. The problem is it simply isn’t true.
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