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Kohl’s Expands Marketplace to New Categories Following Successful Pilot

Retail TouchPoints

The Kohl’s Marketplace already features thousands of products in categories including apparel , fitness , wellness , toys and home. The user experience is seamless within Kohls.com, with marketplace products identified by a badge on the product listing, and items are shipped directly from Kohl’s Marketplace Certified Partners.

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Kristen Wiig returns as ‘Target Lady’ in campaign

Mass Relators

MINNEAPOLIS – Target has has enlisted actress Kristen Wiig to reprise her role as the iconic Target Lady in a national advertising campaign to support its Target Circle Week promotion. Target Circle Card holders will continue to enjoy a 5% discount every day, extended return periods, and free two-day shipping on thousands of items.

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Amazon FBA Boosts Sustainability Efforts With Two Circular Commerce Programs

Retail TouchPoints

Amazon has introduced two new Fulfillment by Amazon (FBA) programs to help merchants selling on Amazon resell customer-returned or overstocked items. FBA Liquidations will provider sellers the option to use Amazon’s existing wholesale liquidation partners and technology to recoup potential losses on returned and overstock inventory.

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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

The trade-off is long shipping times, another thing Wish is working hard to improve. Temu also operates as a manufacturer-to-consumer marketplace and offers a wide range of merchandise, from homewares to apparel. which Yan said should enable faster shipping times on those products for North American customers.

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PPC Holiday Advertising Tips & How to Profit in Q1

Wiser

Although Q4 can be the most competitive time of the year, it can also be extremely lucrative, especially for businesses who know how to elevate their advertising strategy. . PPC advertisers are focusing more on the long-term promotion rather than just running specials on those specific two days (Cyber Monday and Black Friday). .

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Google Doesn’t Care if it Sells Products, but it Cares a Lot About Attracting Shoppers. Here’s Why.

Retail TouchPoints

In return Google gets to aggregate all that inventory , which inevitably drives more traffic and makes its core advertising business that much more attractive. Product Sales May Not Matter, but Advertising Sales Matter a Lot. Advertising is, of course, the crux of all of this.

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Japanese Digital Marketplaces are Hot! What to Know About Setting Up Shop

Retail TouchPoints

Ads are everywhere and Japanese consumers are very receptive to advertising. Search advertising is a $17 billion business, dominated by LINE, Twitter, Facebook, Japan Google and Yahoo Japan. Music to the ears of every brand entering this market is the extremely low return rate. Japan is around 4%!

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