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Circana adds Snapchat solution, expanded GM coverage

Mass Relators

Circana Lift enables consumer packaged goods (CPG) manufacturers and retailers to accurately measure how their Snapchat advertising campaigns drive offline sales, providing insights into campaign effectiveness. We understand how crucial it is for CPG brands to precisely evaluate their advertising campaigns’ effectiveness.

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5 Trends from NRF 2023 That Retailers Can’t Ignore

Retail TouchPoints

We expect RMNs to expand beyond grocery into apparel and specialty and convenience stores. While these segments lack some of the strong supplier relationships that exist in grocery, based on our observations and experience, we expect them to benefit substantially from on-site, off-site, and endemic/non-endemic advertising.

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What is Visual Merchandising?

Wiser

In brick-and-mortar stores and online storefronts, consumers are barraged with visual and text-based advertising. But if you’re looking to improve yours, how can you start applying different merchandising techniques to your point-of-sale locations? Mannequins are a staple of nearly every apparel retail store and for good reason.

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What is Visual Merchandising?

Wiser

In brick-and-mortar stores and online storefronts, consumers are barraged with visual and text-based advertising. But if you’re looking to improve yours, how can you start applying different merchandising techniques to your point-of-sale locations? Mannequins are a staple of nearly every apparel retail store and for good reason.

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Retail Consumer Behavior Patterns and Shifting Dynamics: The Future of Retail & Retail Trends

RETAIL MANAGEMENT SOFTWARE

While many retailers appointed a store associate to physically count foot traffic to adhere to the occupancy rule, some retailers added floor markers that are spaced 6 feet apart and installed customized plexiglass shields at all point-of-sale. The store experience is a big part of REI’s success.

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Breaking Barriers: How Brick-and-Mortar Retailers can Deliver Exceptional Customer Experiences

Retail TouchPoints

Multinational athletic apparel retailer Lululemon recently announced its net revenue increased 20% (on a constant dollar basis) to $2.2 Comparable store sales increased 9%, and the company’s gross margin increased to 58.8%. People have been saying “Retail is dead” for several years now. The problem is it simply isn’t true.

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13 Retail Marketing Tips For Small Businesses In 2023

Retail Minded

Stock Private Labels Trends show consumers continuing to prioritize value over brand names, meaning businesses that are stocking private labels are seeing sales boost — particularly for the consumer packaged goods (CPG) sector. Nearly 80% of U.S. Make sure signs are clearly labeled and your store flows naturally to avoid confusion.