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Deep dive: What social commerce looks like around the world

Inside Retail

Social commerce – shopping on social media platforms – is expected to reach US$1.2 It is growing three times faster than traditional e-commerce. McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. trillion ($1.9

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What Is Social Commerce and Why Should You Care About It?

Wiser

This is social commerce. What Is Social Commerce? Social commerce, also referred to as social shopping, allows brands to sell their products direct-to-consumers through social media platforms. It’s important to note that social commerce is related to, but not the same as, eCommerce.

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New Ulta VC Fund Will Invest $20M in Emerging Retail Tech

Retail TouchPoints

Prisma Ventures will partner with early-stage startups, primarily those in the Seed or Series A funding rounds, in four key areas: Personalized and data-driven technology; AR, VR and the metaverse; Technology-powered custom beauty products and in-store services; and Social commerce.

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Opinion: The clock is TikToking for supply chains

Inside Retail

This year, over 102 million people will buy via social platforms in the US alone and by 2025, global sales via social commerce will exceed US$1.2 Among consumers – and not just Millennials – social commerce is gaining significant traction, growing three times as fast as overall e-commerce.

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Livestreaming in the U.S. isn’t Dead, it’s Just Happening in the Wrong Place 

Retail TouchPoints

Unfortunately that ancient (1989) bit of cinematic wisdom hasn’t exactly held true in the modern field of social media, where platforms including TikTok , Facebook and Instagram are increasingly pulling back on social commerce initiatives that have failed to attract enough of the right players. is livestream shopping.

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5 Tips for Maximizing Influencer Marketing’s Impact

Retail TouchPoints

A retailX panel of social media and influencer experts had a candid conversation about how influencers are driving the maturity of social commerce, which is expected to reach $36.09 Before rising in the influencer ranks with her account @NYCfitfam, she had approximately 20 years’ experience in public relations.

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Walmart-Owned Flipkart Raises $3.6B to Fund Next Stage of Growth in India

Retail TouchPoints

The new funding is a major vote of confidence in the potential of digital commerce in India, still a relatively nascent market. Brick-and-mortar dominates the retail scene, with ecommerce projected to account for just 7% of sales this year, up from 3% in 2017. billion population, but still with plenty of room for growth.

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