A Generational Analysis of Today’s Home Improvement Customers
Retail TouchPoints
MARCH 17, 2022
These homebound tendencies ignited a fervor for redecorating and DIY home improvement that, by all accounts, is continuing strong into 2022. 134% more likely to anticipate making a garden or outdoor purchase. 65% more likely to pick up their order in-store. 283% more likely to say a home improvement purchase is in their near future.
Let's personalize your content