article thumbnail

11 Steps to Shopping Your Competition

Retail Adventures

Stop in each important area of the sales floor and watch shoppers, trying to see the merchandising and customer service through their eyes. Are displays merchandised as a destination (think milk and eggs in a grocery store) or as impulse purchases? Don’t forget to visit service areas, classrooms, and rest rooms, too.

article thumbnail

How to Shop Your Competition

Retail Adventures

Stop in each important area of the sales floor and watch shoppers, trying to see the merchandising and customer service through their eyes. Are displays merchandised as a destination product (think milk and eggs in a grocery store) or as impulse purchases? Don’t forget to visit service areas, classrooms, and rest rooms, too.

article thumbnail

How Michael Ford pulled Greenlit Brands back from the brink

Inside Retail

Our view and the view of our merchants is that 2023 is probably when we will see it stabilise. He’s just hired a very sophisticated visual merchandising director. IR: Lastly, I wanted to ask you about leading the business through the accounting scandal at your parent company Steinhoff International. It was drastic.

Apparel 130