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11 Steps to Shopping Your Competition

Retail Adventures

Stop in each important area of the sales floor and watch shoppers, trying to see the merchandising and customer service through their eyes. Are displays merchandised as a destination (think milk and eggs in a grocery store) or as impulse purchases? Don’t forget to visit service areas, classrooms, and rest rooms, too.

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How to Shop Your Competition

Retail Adventures

Stop in each important area of the sales floor and watch shoppers, trying to see the merchandising and customer service through their eyes. Are displays merchandised as a destination product (think milk and eggs in a grocery store) or as impulse purchases? Don’t forget to visit service areas, classrooms, and rest rooms, too.