Even Late to the Paid Membership Party, Target Believes it’s ‘Starting from a Position of Strength’
Retail TouchPoints
MARCH 21, 2024
But when choosing which subscriptions to keep and which to cancel, consumers don’t see a vertical — they see a price tag: Whether it’s a streaming content service, software, a fitness plan, delivery service or a meal kit, ultimately it’s about the bottom line. When we talked to them, they said they wanted more ease and more value.”
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