Inside Retail

AUGUST 16, 2023

After a product launches – receiving rave reviews, driving demand and celebrity endorsements – the next wave of the PR life cycle generally shifts to searches for the ultimate dupe. To be fair, the media coverage that this generated worked to promote both brands equally. Did MCoBeauty go too far? You be the judge.

Consumer 130

Consumer Promotions Accounting Marketing 130

Inside Retail

AUGUST 30, 2021

More than halfway through 2021, TikTok is no longer the exclusive domain of trendy teens: it’s a powerful influencer marketing tool that more and more brands are using to drive conversation and connect with consumers. In this article, we’ll explore the influencer marketing strategies that three of TikTok’s top beauty brands — e.l.f.,

Marketing 130

Marketing Promotions Consumer Accounting 130

Retail Geek

JANUARY 6, 2023

But she approved of ModCloth and so so I got her endorsement so yeah when I went to Lucky it’s really I wasn’t necessarily looking. Over a billion in gmv which is to say the direct to Consumer wholesale and the value of their licensing business in the market was over a billion dollars. For an older Millennial younger Gen-X.

Merchant Services 52

Merchant Services Consumer Fashion Marketing 52