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TikTok versus Instagram: Who is dominating social commerce in 2022?

Inside Retail

Social commerce, or purchasing products and services within social platforms, represented just 4 per cent of the US retail e-commerce market in 2021. American Eagle: The US retailer tapped three brand ambassadors – Addison Rae, Madison Bailey, and Chase Stokes – to promote their holiday collection. billion in sales in 2022.

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Farewell, filters: Why brands aren’t worried about new photo editing laws

Inside Retail

Influencer marketing has become a powerful tool for brands in recent years, growing to an estimated value of US$13.8 billion in 2020, according to Influencer Marketing Hub’s 2021 Benchmark Report. billion this year, up from US$9.7 This] relates more broadly to the mother of all challenges for social networks – moderation.

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The Complete Guide to Google Merchant Center Promotions

Store Growers

Many ecommerce businesses rely on promotions to convince visitors to purchase. But instead of telling visitors about these promotions when they land on your site, why not add them to your Shopping feed? The Google Merchant Center Promotions program allows you to do exactly that. What are Google Merchant Center Promotions?

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Don’t be Fooled, Meta isn’t Abandoning Social Commerce — and Here’s Why

Retail TouchPoints

That’s a lot of money to walk away from, and Meta isn’t, especially as it (like everyone else) is being hit hard by declines in digital advertising spend. Source: Insider Intelligence But while spending has been stifled due to economic uncertainty, it’s not all gone — so where are advertisers shifting their dollars?

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Coffee & Tea Category Insights: Recommendations for Brands and Retailers to Increase Market Share

Wiser

Here at Wiser Solutions, we’re keener than ever to understand the state of our market and how it’s impacting our customers. To capitalize on the favorable shift in consumer behavior, ensure that price and promotional efforts are optimized and product is stocked as often as possible throughout your in-store channels. Purchase Criteria.

Marketing 128
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7 Tips to Aid Your Business Growth & Increase Revenue

Wiser

The way that you market and advertise can attract new customers and help improve your relationships with current ones, which in turn will boost your overall profits. If you have a product or service or that you know is price sensitive, make sure your price tag is as optimized as possible. 7: Optimize Your Marketing Strategies.

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How to Leverage TikTok to Market Your Products

Rangeme

One of the world’s fastest-growing and most addicting social media platforms for advertising today is the one and only TikTok. If your target audience is Gen Z and younger millennials (but let’s face it, there is something on TikTok for everyone) TikTok should probably become a part of your future marketing strategy.