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Brands and Consumers: How TikTok is Changing the Dynamics

Retail TouchPoints

Well, the video sharing app is rapidly changing the face of discovery opportunities and influencer marketing, and instantly improves the customer experience in the world of cross-channel retailing. To harness the real power of TikTok, brands need to understand how it is changing the dynamics between their businesses and customers.

Consumer 246
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Influencers: A Secret Weapon for Tackling Supply Chain Challenges

Retail TouchPoints

RTP: What challenges or pressures can social media help address in supply chains specifically? Jerutis: Brands can leverage their own social media accounts to alleviate many of the pressures that supply chain issues can bring. What unique value do influencers provide in this area?

Consumer 360
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How Natori Used AI to Sharpen Retargeting and Achieve a 943% ROAS

Retail TouchPoints

Natori can use Albert to target customers who had previously engaged with and/or purchased similar products, registered on the ecommerce site or participated in a promotion. We also get end-to-end accountability in the supply chain.”

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Retail Statistics You Should Know

Small Biz Trends

The retail industry in the US accounts for 18.7 % of total gross domestic product (GDP). Following data from SCORE research prove the point: Small retailers account for 98.6% The same Retail Dive survey also notes that 49% of customers like to buy from physical stores because they want to buy now and fast.

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How Luxury Brands Are Responding To COVID Tension With Innovation

Retail TouchPoints

China’s influence on the luxury market is significant, accounting for 35 % of luxury purchases worldwide, according to Willersdorf. Political social media accounts such as Diet Prada are tapping into their passionate communities to raise awareness and demand tangible change from the top down. Source: Instagram, Diet Prada).

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Community and Customer Journeys: Inside Brands’ Strategies on Threads

Retail TouchPoints

But we really like Threads because it acts as a text-based, more promotional place. Engage in outside conversations Sure, brands should kickstart conversations on their own accounts, but they also should participate in other discussions, too! It’s a little bit more tactical and ideal for UTM tracking.

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Olivela CXO: Content, Charitable Giving Keep Luxury Consumers Engaged

Retail TouchPoints

The essence of the IRL experience is extended across channels — from the Olivela e-Commerce site to branded social accounts and digital advertising campaigns. “It was created as a one-stop destination for all things beauty, fashion, education and fun,” he added.

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