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What is a Category Reset

Wiser

Category resets have some overlap with assortment planning , which is determining the best products and quantities to meet consumer demand. For example, holiday shopping calls for specialized displays that feature the hottest items in prominent places. Consider Cross-Merchandising Opportunities.

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What is Visual Merchandising?

Wiser

Your merchandising strategy should take all of this into account when planning the visual display of your stores and digital channels. Even the kind of music you play in your stores says something about the merchandise and the brand. Find Opportunities to Cross-Merchandise. Tell a Story.

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[Webinar] Retail Post-Pandemic: 6 Store Conditions Consumer Brands Need to Monitor to Win at the Register

Wiser

Casey is one of the presenters today and he currently leads the shopper insights organization for strategic and national accounts at Clorox. How people are shopping is changing and how that affects brick and mortar still remains to be seen a bit. Has roughly two decades of experience with Clorox and Procter & Gamble.

Consumer 148
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Elements of a Great Retail Display

Retail Adventures

While we can’t make the days longer, we can help with the tools necessary to help you plan your visual merchandising, the big part of your store that keeps shoppers interested. Consider the following areas in planning your displays. More often if you have multiple themes planned for that month.