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Olivela CXO: Content, Charitable Giving Keep Luxury Consumers Engaged

Retail TouchPoints

Although the eTailer has two very distinct target customers — the fashion-forward Millennial and the style-conscious 40-to-50-year-old consumer — there are core behaviors that transcend these distinctions and, ultimately, guide Olivela’s experience strategies. Olivela IRL successfully meets consumers’ content cravings.

Consumer 130
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Olivela CXO: Content, Charitable Giving Keep Luxury Consumers Engaged

Retail TouchPoints

Although the eTailer has two very distinct target customers — the fashion-forward Millennial and the style-conscious 40-to-50-year-old consumer — there are core behaviors that transcend these distinctions and, ultimately, guide Olivela’s experience strategies. Olivela IRL successfully meets consumers’ content cravings.

Consumer 130
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Top Posts of 2022

Hunton Andrews Kurth

FTC Holds Online Fashion Brand Accountable for Suppressing Negative Reviews, Issues Updated Guidance for Marketers, and Warns Review Platforms. Beware the Wolf in Sheep’s Clothing: FTC Takes Action Against Apparel Retailer Who Bragged He Could Rip Off Consumers by Ripping Out Made in China Tags.

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Livestreaming in the U.S. isn’t Dead, it’s Just Happening in the Wrong Place 

Retail TouchPoints

Facebook will still host livestreams, but brands will no longer have access to shopping features such a product playlists and tags. “As As consumers’ viewing behaviors are shifting to short-form video, we are shifting our focus to Reels on Facebook and Instagram,” explained the company in a blog post. In the U.S.,

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2023: The Year of Customer Retention? Retail Tech Predictions

Retail Assist

Brand advertising spend on some of these channels may reduce in favour of retail media networks: these are expected to grow as large retailers look to leverage their digital platforms to generate advertising revenue from their valuable real-time first-party data insights. . But 2023 won’t be the year it becomes mainstream.

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What is Price Image? Quick Guide for Brands and Retailers

Wiser

Price image is defined as the perception of your prices by consumers, relative to the competition. Price image is defined as the perception of your prices by consumers, relative to the competition. Here is how many consumers determine price image: Prices of Big-Ticket Items. This is one reason why price image is so important.

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How-to: 39 Google Merchant Center Errors You Need to Fix

Store Growers

If this often happens, your account can become suspended. To fix this issue, simply add general rules to your account. To take care of this error, simply add the data by logging in to your Google Merchant Center account. To fix this occurring error, log in to your Google Merchant Center account and click on “Tools and Settings.”