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Six Things the Consumer of 2021 Really Wants

Retail TouchPoints

In 2020, more than any year since the advent of online and mobile commerce, consumers lost a sense of control. Culled from this agile, iterative survey data, here are six things we learned consumers want from retailers heading into 2021: 1. One in four consumers are shopping more with small brands.

Consumer 312
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Consumers Turn to BNPL, BOPIS to Cope with Rising Prices and Supply Chain Uncertainty

Retail TouchPoints

Despite having just officially begun, this holiday shopping season already is marked by supply chain disruption, persistent inflation and mixed consumer confidence. And just like last year, it looks like consumers will respond by turning to ecommerce.

Consumer 262
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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

And Wish, which held that top spot back in 2018, has now dropped out of the top 50 completely after having fallen to #35 as of last March. There are other troublesome indicators for the company: Q2 saw declines across the board at Wish. The trade-off is long shipping times, another thing Wish is working hard to improve.

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How Ecommerce Tech Can Reduce the Environmental Damage it Caused in the First Place

Retail TouchPoints

Consumers have started taking sustainability into account when deciding what to buy and where to buy it. This is especially true for younger consumers: some 75% of millennials say they consider sustainability when making a purchase. If ecommerce is here to stay, it’s incumbent upon e-tailers to find greener ways to sell.

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Six must-have email marketing flows to elevate your customer journey

Inside Retail

Whether using tried and tested pre-built templates from Klaviyo’s extensive library, or building unique flows using a simple drag-and-drop tool to create their own, retailers can create advanced, profitable automated flows that are proven to boost conversion rates. Thank you messages can be tailored to new shoppers or returning customers.

Marketing 287
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Salesforce’s Top 5 Predictions for Holiday 2022

Retail TouchPoints

With rising gas prices, food shortages, skyrocketing interest rates and ever-present inflation, consumers are worried and that means retailers are worried, too. We’re already seeing online shopping demand level off , with consumers finding a new balance between digital and physical channels. Loyalty Shifts to Value.

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Communication Will be Key for Merchants This Holiday Season

Retail TouchPoints

The 2020 ecommerce holiday shopping and shipping season is expected to eclipse years past. Brick-and-mortar sales — which will account for 81.2% Retailers will have to have a definitive plan to communicate order confirmations, delivery updates and delay notifications. Consumer Expectations are Higher. of total U.S.