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Redefining the Post-Checkout Moment to Build Shopper Loyalty

Retail TouchPoints

When it comes to retail strategies, most brands place an emphasis on the pre-purchase experience, from crafting eye-catching ads to investing in SEO and running smart marketing campaigns. Paul Frantz, Head of Agency Partnerships at Rokt , leads Rokt’s Agency and Marketing Partnerships team and joined the business in January 2023.

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Six must-have email marketing flows to elevate your customer journey

Inside Retail

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

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Schnucks Deploys ‘Caper Carts’ to Provide Checkout on Wheels

Retail TouchPoints

Schnuck Markets has extended its partnership with Instacart to introduce Caper Carts, which use AI and computer vision to automatically identify items shoppers put into them, allowing shoppers to then skip the line and check out using the cart technology. The supermarket retailer will roll out the smart carts at select St.

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The customer is in control: Here’s the new payment and checkout experience

Inside Retail

Of course, physical retail has had to undergo a few changes since the first wave of Covid, particularly at entry, payment and checkout. The other side of the checkout experience is assisted service, when the cashier helps and engages with the customer. “In Offering choices: Self-service vs assisted service, cash vs non-cash payments.

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Mobile POS tools are a vital tool in elevating in-store customer experiences

Inside Retail

Shopify’s new POS Go + Terminal released this week is billed as “connected hardware to achieve smoother sales” by ensuring hardware and software work together to create effortless checkouts for retailers everywhere they sell – whether online or offline. per cent uptime across the Shopify platform.

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A Small Business’s Guide To Boosting Checkout Conversion Rates

Retail Minded

In the competitive environment of e-commerce, most consumers expect businesses to offer them fast and easy checkout. These all affect the revenue of e-commerce stores since they lose out on sales when customers leave without completing their purchase or registering an account. This is a standard marketing strategy.

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How to optimise your online checkout, one marginal gain at a time

Inside Retail

Your online checkout is an opportunity to give customers what they want, there and then. So it’s important that you’re offering relevant payment methods across all markets. The post How to optimise your online checkout, one marginal gain at a time appeared first on Inside Retail. Another important factor is authentication.