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How Ecommerce Retailers Can Prepare Now for Back-to-School 2022

Retail TouchPoints

Personalize Your Back-to-School Marketing. Regardless of your customers’ age demographic, it’s a smart idea to offer digital wallet payment options at checkout. Digital wallets address both issues by storing card data for shoppers and by shielding it from retailers at checkout.

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Strategies for Brands to Combat #AdBlindness

Retail TouchPoints

Today’s market is faced with this spreading phenomenon — #adblindness. With lower price barriers to enter the market, digital advertisers proliferate. Businesses must adopt new marketing strategies to distinguish their ads from the rest. Essentially, they must deliver the right message at the right place and at the right time.

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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

After several years of declines and a host of executive switch-ups (particularly in the CEO role), Wish began a major overhaul of its business (still underway) and launched a marketing blitz to “reintroduce” itself to consumers in August 2022. The very next month Temu debuted in the U.S. The overall on-time delivery rate was 91%.

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For Better Customer Experience, Make Your Website Easier to Search

Retail TouchPoints

Other common friction points are too many irrelevant results, which waste customers’ time, and search results that include out of stock products, which can lead to cart abandonment at checkout or order cancellations when the customer finally learns about the stockout.

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Why NPS Falls Short in Ecommerce, and the Case for Earned Growth Ratio as a Better Metric

Retail TouchPoints

Although the second metric is a little more complex to gather, a simple solution could be adding a question at checkout, such as “How did you hear about us?”. This information, combined with Retained Revenue, forms the foundation of EGR. Croud acquired impakt Advisors in 2021.

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(Some of) the Technology that is Empowering the Customer Channel in Physical Retail

Retail Next

Not only did we see traffic and dwell time shifts relating to sales, visual merchandising and marketing changes, but we also learned unexpected things like shifts in conversation rate at very specific times of day. . JUST WALK OUT,” OR “SHOP ANYWHERE”. CONCLUSION. of the total US retail sales.

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Jason & Scot Show Episode 296 – Guardian Baseball Co-Founder Matt Kubancik

Retail Geek

Brand names and Sporting Goods retailer so predominantly in the baseball and softball market and we’re on Amazon Walmart eBay and on our Shopify site. And we were named the fastest growing e-commerce retailer by ink magazine in the Inc 5000 and number 180 overall this year. Jason: [4:26] So it was mostly a liability concerns.