One to watch: APAC goes all in on social commerce
Inside Retail
JANUARY 16, 2022
In 2021, it was projected to generate $363 billion in sales, up 36 per cent, year on year, accounting for 13 per cent of total e-commerce sales. Facebook’s market-leading position is in part due to the sheer volume of traffic it generates, accounting for 65 per cent of all social media traffic to Shopify.
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