Retail TouchPoints

MAY 9, 2022

The deepened relationship will combine new product development, exclusive Foot Locker positioning, increased product allocations, shared marketing spend and an elevated premium presence across Foot Locker’s entire portfolio of banners, with a focus on key cities and communities that the companies jointly serve.

Apparel 269

Apparel Marketing Spend Accounting Consumer 269

Retail TouchPoints

AUGUST 7, 2023

And Wish, which held that top spot back in 2018, has now dropped out of the top 50 completely after having fallen to #35 as of last March. There are other troublesome indicators for the company: Q2 saw declines across the board at Wish. Here’s a look at some of those initiatives and where Wish is focusing next: 1.

Merchant Services 224

Merchant Services Drop-Shipping Shipping Payment Services 224

Retail TouchPoints

NOVEMBER 25, 2020

At Mejuri, we view data as a strategic asset, especially when it helps us create more compelling customer experiences,” said Majed Masad, COO at Mejuri in an interview with Retail TouchPoints. “With COVID and recent market dynamics, tracking variable costs in real time becomes even more important.

Markdowns 196

Markdowns Fulfillment Shipping Marketing Spend 196

Retail TouchPoints

JUNE 9, 2022

But Lindsay Jerutis, GM for ShopStyle Collective , believes that marketing and social teams are overlooking a significant opportunity: using influencers to sway product demand and respond to product availability challenges. The influencer marketing industry is poised to reach $16.2 What unique value do influencers provide in this area?

Consumer 361

Consumer Marketing Promotions Management 361

Retail TouchPoints

APRIL 16, 2024

At the same time, it is common knowledge that keeping an existing customer is cheaper than getting a new one, which makes it a worthwhile investment to understand and implement strategies (and proper incentives for internal teams!) One negative interaction can easily drive them away. Croud acquired impakt Advisors in 2021.

Promotions 147

Promotions Consumer Checkout Wholesale 147

Retail TouchPoints

SEPTEMBER 19, 2023

A larger search usability study that looked at 19 major ecommerce sites found that 70% of those sites had search tools that didn’t allow searches by synonyms for product terms used on the site, so visitors had to use the same wording as the site to generate usable results.

Customer Experience 263

Customer Experience Checkout Marketing Spend Consumer 263

Retail TouchPoints

JUNE 23, 2022

Personalize Your Back-to-School Marketing. Regardless of your customers’ age demographic, it’s a smart idea to offer digital wallet payment options at checkout. Digital wallets address both issues by storing card data for shoppers and by shielding it from retailers at checkout. Keep Doing Your Homework.

Payment Services 283

Payment Services Checkout Drop-Shipping Customer Retention 283

Inside Retail

AUGUST 13, 2023

“In the past, digital signage has very much been ‘let’s put a TV here and some LED here’ but those days are over,” adds Natalie Layton, Entwined’s key account manager. “It’s Today, there is a growing opportunity around connecting the in-store retail media piece of the broader marketing puzzle, continues Hanns. “We

Point of Sale 130

Point of Sale Promotions Returns Accounting 130

Retail TouchPoints

NOVEMBER 10, 2023

Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage. Examples of retail media networks include Amazon Advertising, Walmart Connect, Target’s Roundel, Kroger Precision Marketing and Best Buy’s Retail Media+.

Advertising 285

Advertising Marketing Social Commerce Consumer 285

Retail TouchPoints

SEPTEMBER 28, 2020

With the coronavirus pandemic forcing businesses to shutter their brick-and-mortar outlets and target customers online to simply stay afloat, many have had to drastically increase their digital marketing spend. Indeed, nearly three-quarters of online retail ad spend is now on Google Shopping ads, acquiring 85.3% of all clicks.

Shopping 206

Shopping Merchant Services Accessories Drop-Shipping 206

Small Biz Trends

JUNE 30, 2022

Your marketing team can create an interactive product demo on your website, giving prospects the chance to explore features at their own pace. Invest in Account-Based Marketing (ABM). If you’re operating in the B2B space, you’ve probably encountered lengthy sales cycles and complex marketing journeys.

Accounting 105

Accounting Marketing Customer Experience Marketing Spend 105

365 Retail

MAY 27, 2022

FLANNELS takes northern spirit into account and always prides itself on accessibility. Formulated by Dr Esho with the ambition to deliver clinic-worthy results at home, the ESHO range launched in May 2021 with QVC and repeatedly sold out, becoming the channel’s fastest ever selling lip product with one ESHO product sold every 30 seconds.

Boutique 138

Boutique Marketing Spend Accounting Fashion 138

Small Biz Trends

JUNE 7, 2022

Or maybe you’re one of these experts yourself trying to figure out your influencer marketing budget. Either way, you understand the importance of influencer marketing pricing. How Much Does Influencer Marketing Cost? Influencer marketing isn’t cheap because influencer rates can depend on several things.

Marketing 130

Marketing Marketing Spend Accounting Promotions 130

Retail TouchPoints

OCTOBER 3, 2022

As Aisle 24 evolved into a franchise model, the company worked in partnership with Swedish security and surveillance technology firm Axis Communications to adopt a solution that solves many of the security and analytics challenges of remotely operating a cashierless grocery store at all hours.

Management 248

Management Inventory Management Location Shopping 248

Retail TouchPoints

APRIL 2, 2021

To deliver experiences, brands need to adopt a model that provides the exact message to every customer, on the right channel, and at the right time. Imagine how effective your marketing spend is if you’re confident in the channels your customers are using? You avoid wasted spend and develop tailored content.

Customer Experience 150

Customer Experience Specialty Retailers Marketing Spend Management 150

Retail Gazette

NOVEMBER 23, 2023

At the highest echelons of corporate leadership, discussions about monetising customer data have taken centre stage, as it promises business reinvention and growth in a landscape of increasingly tight profit margins. The dynamics of trade marketing/sales and the two-sided customer/supplier relationships in this ecosystem are complex.

Advertising 67

Advertising Marketing Marketing Spend Accounting 67

Retail Geek

MARCH 15, 2024

Joining us on the episode is Michael Maloof is the Head of Marketing for Earnest Analytics. Jason, one of the topics that is coming up a lot this year, we talked a lot at a lot in our recap and our preview is Temu. He is the head of marketing at Ernest Analytics. So I’m head of marketing at Earnest Analytics.

Fulfillment 106

Fulfillment Drop-Shipping Shipping Advertising 106

Small Biz Trends

JULY 8, 2021

We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. If you own a retail store or are considering shop ideas for a new one, take a look at the stats below. The retail market size is continuously growing. economy is retail, now you know.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Wiser

MAY 26, 2020

We often think of the connection between brands and customers as something that’s done through marketing. That means your supply chain, in-store experience, digital channels, marketing, and more have to be aligned with what your target consumers really want. Provide Personalized Value at Every Touchpoint. Work with Influencers.

Promotions 78

Promotions Customer Experience Consumer Marketing Spend 78

Small Biz Trends

JUNE 30, 2023

Affiliate marketing is a great way to supplement your income if you own a website, write a blog, or are a social media influencer. Affiliate marketers drive traffic to a company’s website and then earn a commission on any sales generated. What is Affiliate Marketing? How Does Affiliate Marketing Work?

Merchant Services 19

Merchant Services Marketing Payment Services Promotions 19

Retail Next

APRIL 1, 2021

It’s seamless and can reorient around a customer’s changing needs, sometimes at a moment’s notice. . Customers (or should I say “shoppers”) don’t look at different channels. Shoppers look at a retailer and engage how, when, why and where they want to. Technology is at the foundation of this decade’s transformation.

Visual Merchandising 40

Visual Merchandising Home Furnishings Shipping Fulfillment 40

Store Growers

JANUARY 29, 2019

Imagine a new brand launching in a hyper-competitive market. But Purple, the brand in question, is thriving in a market that has become even more cut-throat. Purple will do $405M in revenue in 2018 and has slotted 143M in “Marketing and selling” expenses. (I Video is at the cornerstone of what makes Purple tick.

Advertising 64

Advertising Marketing Shopping Promotions 64

Retail Geek

SEPTEMBER 27, 2022

Brand names and Sporting Goods retailer so predominantly in the baseball and softball market and we’re on Amazon Walmart eBay and on our Shopify site. Matt: [2:05] No not at all actually spent six months in in college dropped out was one of the original I started selling on eBay 1999.

Merchant Services 52

Merchant Services Checkout Payment Services Drop-Shipping 52

Retail Geek

AUGUST 1, 2022

Scot: [1:16] I know and Lord of the Rings we got a lot a lot of geekdom kind of happening all at once here. Wildly more up in the air than that and like at the moment first-movers that have tried to do Commerce things in the meadow verse have made more mistakes than not and so I spent a fair amount of time. Digital all in attendance.

Merchant Services 52

Merchant Services Consumer Apparel ATS 52