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Why UK Retailers Should Save Some of Their Christmas Marketing Spend for Chinese New Year

Retail TouchPoints

But their return to our shores after the pandemic has been far slower than Americans’ — flight bookings are down around 50% of pre-pandemic levels. This means that marketing spend aimed at these high-spending visitors over Christmas is likely to get less return than usual.

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Why retail media has become the next big tool in performance marketing

Inside Retail

“Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services. Embrace the opportunity.

Marketing 277
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Mejuri Leverages Real-Time Profitability Data to Inform Decision-Making

Retail TouchPoints

At Mejuri, we view data as a strategic asset, especially when it helps us create more compelling customer experiences,” said Majed Masad, COO at Mejuri in an interview with Retail TouchPoints. SoundProfit 360 collects and processes revenue and cost data in real time from every system across the enterprise,” explained Best.

Markdowns 219
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For Better Customer Experience, Make Your Website Easier to Search

Retail TouchPoints

In ClearSale’s most recent global survey of ecommerce consumer attitudes, 76% said they’re more likely to make a purchase from sites with accurate search and plenty of useful filtering options, and 78% said those elements make them more likely to return to that site or become a regular customer.

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Why retailers are moving their ad spending into in-store digital assets

Inside Retail

In the past, digital signage has very much been ‘let’s put a TV here and some LED here’ but those days are over,” adds Natalie Layton, Entwined’s key account manager. “It’s Today, there is a growing opportunity around connecting the in-store retail media piece of the broader marketing puzzle, continues Hanns.

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How Ecommerce Retailers Can Prepare Now for Back-to-School 2022

Retail TouchPoints

Last year, the average family with K-12 students spent $848 on return to school items, while families of college students spent an average of $1,200, according to the National Retail Federation. Regardless of your customers’ age demographic, it’s a smart idea to offer digital wallet payment options at checkout.

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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

And Wish, which held that top spot back in 2018, has now dropped out of the top 50 completely after having fallen to #35 as of last March. There are other troublesome indicators for the company: Q2 saw declines across the board at Wish. Here’s a look at some of those initiatives and where Wish is focusing next: 1.