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Deep dive: What social commerce looks like around the world

Inside Retail

Social commerce – shopping on social media platforms – is expected to reach US$1.2 It is growing three times faster than traditional e-commerce. McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. trillion ($1.9

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Don’t be Fooled, Meta isn’t Abandoning Social Commerce — and Here’s Why

Retail TouchPoints

Recent headlines about Meta ’s Instagram and Facebook doing away with shopping features on their platforms might appear to be a retreat in the social commerce wars. Social commerce sales in the U.S. Social commerce sales in the U.S. In fact they are anything but — and with good reason.

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Omnichannel Fulfillment, BNPL and Social Commerce Contributed to Holiday 2021’s Digital Success

Retail TouchPoints

Notably, the highest spending levels came at the beginning and end of the season. As a result, Cyber Week 2021 accounted for 23% of total ecommerce spend, down slightly from 24% in 2020. 15,” said Peter McCall, Senior Manager, Retail Consulting and Advanced Analytics at Sensormatic in an interview with Retail TouchPoints.

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BNPL Provider Klarna Expands Further into Social Commerce with Two Acquisitions

Retail TouchPoints

APPRL is a SaaS platform that allows content creators and retailers to work together with less friction to bring immersive and informative shoppable content to global consumers. Social commerce is expected to account for $84 billion in U.S. millennial and Gen Z consumers already using social to shop.

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How to Address the Needs of the Next Generation of e-Commerce Customers

Speaker: Jenn VandeZande, Head of Digital Engagement Strategy at SAP Customer Experience | Beth Scott, VP, Business Operations - Supply Chain | Nikki Grigsby, PHR, Chief Operations Officer at Syndigo | Levana Wang, Content Creator, Gen Z Expert

Post-2020 life has changed the world in many ways — not the least of which is accelerating our reliance on digital commerce. So, how can we take on this next, purpose-driven generation of consumers? This webinar will include: What the next generation of e-Commerce customers are looking for.

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What Is Social Commerce and Why Should You Care About It?

Wiser

Think about it, when was the last time you were scrolling through your social media and came across an ad for a product? It usually goes something like this: you’re scrolling through your feed looking at normal posts when you come across an advertisement for a product. This is social commerce. billion dollars.

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One to watch: APAC goes all in on social commerce

Inside Retail

During periods of lockdown, social media emerged as a key form of communication, opening an opportunity for retailers to accelerate the development of social commerce in the APAC region. China continues to lead the world in social commerce. This growth was largely driven by Covid-19.