Retail TouchPoints

AUGUST 23, 2022

Shoppers today don’t just want the right products at the right price at the right time. While geographic and demographic segmentation have been core to marketing, psychographic and behavioral segmentation provide greater context into what consumers do and why. How Unilever Harnessed the Power of Microsegments.

Marketing 241

Marketing Beauty and Health Advertising Consumer 241

Inside Retail

OCTOBER 13, 2021

“Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.

Marketing 277

Marketing Advertising Point of Sale Returns 277

Retail TouchPoints

AUGUST 7, 2023

And Wish, which held that top spot back in 2018, has now dropped out of the top 50 completely after having fallen to #35 as of last March. There are other troublesome indicators for the company: Q2 saw declines across the board at Wish. Here’s a look at some of those initiatives and where Wish is focusing next: 1.

Merchant Services 223

Merchant Services Drop-Shipping Shipping Payment Services 223

Inside Retail

AUGUST 13, 2023

As consumers actively seek out more experiential retail engagement, brands are increasingly looking for ways to integrate digital signage in stores. In the past, digital signage has very much been ‘let’s put a TV here and some LED here’ but those days are over,” adds Natalie Layton, Entwined’s key account manager. “It’s

Point of Sale 130

Point of Sale Promotions Returns Accounting 130

Retail TouchPoints

NOVEMBER 10, 2023

Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage. Retail media is the broader term used to describe the concept of retailers using their systems, infrastructure, data and access to their shoppers to help advertisers reach consumers.

Advertising 284

Advertising Marketing Social Commerce Consumer 284

Retail TouchPoints

SEPTEMBER 28, 2020

With the coronavirus pandemic forcing businesses to shutter their brick-and-mortar outlets and target customers online to simply stay afloat, many have had to drastically increase their digital marketing spend. Indeed, nearly three-quarters of online retail ad spend is now on Google Shopping ads, acquiring 85.3% of all clicks.

Shopping 205

Shopping Merchant Services Accessories Drop-Shipping 205

Retail TouchPoints

OCTOBER 3, 2022

As Aisle 24 evolved into a franchise model, the company worked in partnership with Swedish security and surveillance technology firm Axis Communications to adopt a solution that solves many of the security and analytics challenges of remotely operating a cashierless grocery store at all hours.

Management 247

Management Inventory Management Location Shopping 247

Wiser

MAY 26, 2020

A brand’s ability to connect with consumers comes not just from what it says, but what it does. We often think of the connection between brands and customers as something that’s done through marketing. In this article, we’ll look at a few things every brand should do to better connect with customers. Work with Influencers.

Promotions 78

Promotions Customer Experience Consumer Marketing Spend 78

Small Biz Trends

JULY 8, 2021

We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. If you own a retail store or are considering shop ideas for a new one, take a look at the stats below. The retail market size is continuously growing. economy is retail, now you know.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Retail TouchPoints

MAY 9, 2022

The deepened relationship will combine new product development, exclusive Foot Locker positioning, increased product allocations, shared marketing spend and an elevated premium presence across Foot Locker’s entire portfolio of banners, with a focus on key cities and communities that the companies jointly serve.

Apparel 269

Apparel Marketing Spend Accounting Consumer 269

Retail TouchPoints

DECEMBER 31, 2021

Lastly, internal alignment that will help to create strategic agility across marketing investment, inventory decisions and international logistics. With all of this in mind, how are retailers making the shift at scale — and doing so, more importantly, in a way that drives easy adoption? How Marketers can Approach Spend Strategically.

Marketing 320

Marketing Marketing Spend Brand Management Consumer 320

Retail Next

APRIL 1, 2021

It’s seamless and can reorient around a customer’s changing needs, sometimes at a moment’s notice. . Customers (or should I say “shoppers”) don’t look at different channels. Shoppers look at a retailer and engage how, when, why and where they want to. Technology is at the foundation of this decade’s transformation.

Visual Merchandising 40

Visual Merchandising Home Furnishings Shipping Fulfillment 40

Retail Geek

AUGUST 1, 2022

Scot: [1:16] I know and Lord of the Rings we got a lot a lot of geekdom kind of happening all at once here. Wildly more up in the air than that and like at the moment first-movers that have tried to do Commerce things in the meadow verse have made more mistakes than not and so I spent a fair amount of time. So yeah so.

Merchant Services 52

Merchant Services Consumer Apparel ATS 52

Retail Geek

MARCH 15, 2024

Jason, one of the topics that is coming up a lot this year, we talked a lot at a lot in our recap and our preview is Temu. He is the head of marketing at Ernest Analytics. So he’s going to help us do this deep dive into what’s going on at Tmoo. So I’m head of marketing at Earnest Analytics.

Fulfillment 106

Fulfillment Drop-Shipping Shipping Advertising 106

Small Biz Trends

JUNE 30, 2023

The Affiliate Marketing Industry in 2023 Affiliate marketing spending in the United States reached $ 8.2 Affiliate Marketing Total spending in 2023 is estimated to be around $10 billion, and this figure is expected to continue rising with global affiliate marketing spending expected to grow by over 10% every year.

Merchant Services 19

Merchant Services Marketing Payment Services Promotions 19

Retail TouchPoints

APRIL 2, 2021

In a reversal of the traditional paradigm, today’s consumer expects brand loyalty to be reciprocal. To deliver experiences, brands need to adopt a model that provides the exact message to every customer, on the right channel, and at the right time. You avoid wasted spend and develop tailored content. Reimagining CRM.

Customer Experience 150

Customer Experience Specialty Retailers Marketing Spend Management 150

Retail Gazette

NOVEMBER 23, 2023

At the highest echelons of corporate leadership, discussions about monetising customer data have taken centre stage, as it promises business reinvention and growth in a landscape of increasingly tight profit margins. Having data visibility of both what products are selling and where and what manufacturers are investing in is gold dust.

Advertising 69

Advertising Marketing Marketing Spend Accounting 69

Retail Geek

SEPTEMBER 27, 2022

Mark is an experienced Marketplace seller, and his current business Guardian Baseball is a hybrid seller selling both wholesale and owned brands direct to consumer from a Shopify site, and via multiple marketplaces including Amazon. Um during think my first year of high school sold baseball cards ironically and then.

Merchant Services 52

Merchant Services Checkout Payment Services Drop-Shipping 52

Store Growers

JANUARY 29, 2019

Other direct-to-consumer mattress brands like Leesa have raised $32M. If you compare those brands, they all look pretty similar: Sell direct-to-consumer. One advantage that gave them was all the money Casper had spent on making consumers comfortable with buying a mattress online. Lower prices vs offline. 100-night trial.

Advertising 64

Advertising Marketing Shopping Promotions 64