TikTok versus Instagram: Who is dominating social commerce in 2022?
Inside Retail
MARCH 29, 2022
Social commerce, or purchasing products and services within social platforms, represented just 4 per cent of the US retail e-commerce market in 2021. Ulta: The US beauty giant partnered with influencer David Lopez for several successful live shopping events, attracting shoppers with gift card giveaways and last-minute deals.
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