Livestreaming in the U.S. isn’t Dead, it’s Just Happening in the Wrong Place
Retail TouchPoints
SEPTEMBER 14, 2022
TikTok has since refuted those reports , with a company spokesperson telling Retail TouchPoints that “TikTok has not paused or delayed the rollout of TikTok Shop into any other markets in Europe, including Italy, France, Germany or Spain,” but that for the moment “the focus has been and remains on making TikTok Shop a success in the UK.”
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