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Why retail media has become the next big tool in performance marketing

Inside Retail

Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.

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Inside Hy-Vee’s RedMedia Expansion: From the Sofa to the Store

Retail TouchPoints

Hy-Vee is prioritizing this growth area through a strategic partnership with Samsung that allows the supermarket chain to bring dynamic ads and content into stores, as well as through a robust network of Samsung Connected TVs and Direct Out-of-Home (OOH) advertising channels. “Hy-Vee,

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Retailers are losing tens of millions by undervaluing their retail media assets

Inside Retail

Sonder’s newly released Owned Media Market Report & Ranking 2024 records that in Australia the commercial potential for companies with owned media this year is $4.3 Sonder audits and values owned media which quantifies the size of the prize, creating benchmark-based advertising rate cards for every type of retail media channel imaginable.

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The Top 25 Small Business Tax Deductions for the 2022 Tax Year

Small Biz Trends

Eligibility criteria vary depending on which category you fall into – sole proprietorship, LLC, S-Corp, etc. This includes items like office supplies, professional fees (attorneys and accountants), travel expenses, utilities, and more. Real Estate Taxes. Advertising & Marketing Costs.

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How Michael Ford pulled Greenlit Brands back from the brink

Inside Retail

Our best brand is Fantastic, which achieves 30 per cent of sales [online], which I think in this country in our category is probably best in class. So it means deployment of capital, hiring capability, and those resources are scarce, particularly in this market. We’re very strong in that sense.

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How to Forecast Demand in Retail (2020)

Retalon

In order to understand how to take full advantage of this new technology, we will first explain what demand forecasting actually is, the most common methods of demand forecasting in retail, key constraints that need to be accounted for, and modern examples of accurate demand forecasting. What is Demand Forecasting?

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How to Use Callout Extensions in Google Ads

Store Growers

Go to the to the “Ads & extensions” menu in your Google Ads account. You can create callout extensions at three levels: account, campaign, and ad group. What Is the Difference Between Account, Campaign, and Ad Group Level Callout Extensions? Account-Level Callouts. So which one should you pick?