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Future-Proofing Retail Media Networks through Dynamic Creative Optimization

Retail TouchPoints

As the RMN market is projected to surpass $100 billion in coming years, it’s no surprise that RMNs have been sprouting across various sectors, from hospitality and finance to conventional retail. Second, a larger increase in the need for personalized advertising. This saves RMNs money in production, timing and media planning.

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Exclusivity the name of the game as luxury firms target ‘VICs’ for growth

Inside Retail

To overcome, brands are focusing on selling fewer, more valuable items, relying on the 5 per cent of luxury consumers who, according to HSBC analysts, account for more than 35 per cent of their sales in China. This week, Burberry also flagged low double-digit growth due to a slowdown in luxury spending globally, and in China.

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Policing Your Brand on Online Marketplaces: an Intellectual Property Guide for Retailers

Retail TouchPoints

Indeed, there are millions of resellers on Amazon, Ebay and the like accounting for a significant portion of the total retail sales on these websites. Additionally, consumers may be dissatisfied with a product based on a product description that is inaccurate, incomplete, misleading or untrue.

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What’s Behind the New Urgency Driving Sustainability Initiatives?

Retail TouchPoints

But ongoing pressure from consumers, employees and even regulators has forced businesses — especially retailers — to reprioritize sustainability along with broader corporate social responsibility (CSR) strategies. Consumer Demands Accelerate Sustainability Priorities. of purchases.

Consumer 316
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Choosing the Right Funding to Fuel Your Brand’s Growth

Rangeme

Meanwhile, the right financing strategy can provide the resources needed to grow and thrive. There are many options to finance your production runs but not every one of them is the right option for every business. There are many options to finance your production runs but not every one of them is the right option for every business.

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Getting Retail Website Localization Right the First Time

Retail TouchPoints

The term localization for many retail professionals and marketers is closely linked to advertising localization — serving culturally appropriate advertising to key regional segments. If you’re going to all the trouble of translation, you’ll also want international consumers to find your site easily.

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Funding 101: What to Know to Maximize Cash Flow for Online Business

Rangeme

The worst thing would be to run out of inventory or lose your advertising placements because you ran out of budget. Personal Credit Cards or Investment At the beginning of your e-commerce business, it’s most common that you’ll use credit cards or “personal investment” (savings accounts, friends and family, etc.)