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Strategies Unleashed: Navigating TikTok’s Viral Trends for Brand Success

Retail TouchPoints

TikTok also offers seamless shopping feature integrations on the platform, which allows users to buy products immediately through shoppable ads and in-app checkout. However, by carefully planning one’s approach to TikTok, business owners can avoid some common missteps.

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How Pinterest is Monetizing its Positive Corner of the Internet

Retail TouchPoints

The power lies in creating a content and advertising ecosystem that helps consumers instantly turn their inspiration into action — something that very few platforms have been able to monetize successfully. Deep linking, which takes users from products straight to a retailer’s checkout, represented 40% of Pinterest’s shopping revenue.

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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

A few days before reporting Q2 earnings, Wish also announced plans to cut approximately 34% of its workforce, or about 255 employees, in order to “refocus the company’s operations.” Approximately 160 of those positions will be in the U.S., representing a 41% workforce reduction in that country. Reducing shopping and shipping friction.

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Back-To-School Spending Poised To Top $100 Billion Even Amid Disruption

Retail TouchPoints

The final shopping lists that are created and shared by teachers will present “information that could reflect schools’ reopening plans and affect how much consumers actually spend,” the NRF reported in a press release. For many parents, this uncertainty is creating stress. New Realities Influencing Back-To-School Activity.

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Is Selling on Amazon the Cure for High Customer Acquisition Costs?

Retail TouchPoints

But we help brands control that Buy Box by helping them with the overall brand account, including brand messaging, because we know brands don’t have the resources to manage everything. But ultimately, the consumer wants convenience, free shipping through Prime and one-click checkout.

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What Is Social Commerce and Why Should You Care About It?

Wiser

It usually goes something like this: you’re scrolling through your feed looking at normal posts when you come across an advertisement for a product. You choose the product you want, put in your shipping and payment information, checkout, and then go straight back to scrolling through your feed. And this plan has worked!

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Deep dive: What social commerce looks like around the world

Inside Retail

Social commerce covers end-to-end shopping journeys, from discovery, research and evaluation to checkout, all on the social media app. TikTok reports that two-thirds of its users were inspired to shop even when they weren’t actually planning to do so. In many instances, these ‘journeys’ are very short, one-click discover-and-buy.