Retail TouchPoints

APRIL 8, 2024

Ecommerce Growth with TikTok Today’s consumers have short attention spans and are constantly on the lookout for the next big thing in viral content. To make a splash on a platform like TikTok that caters to this kind of consumer behavior, you must become adept at creating content that quickly showcases why your product deserves to go viral.

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Retail TouchPoints

JULY 7, 2023

As more direct-to-consumer (DTC) brands face heightened competition and rising cost-per-acquisition rates online, many have disinvested in their branded ecommerce experiences and doubled down on unique brand opportunities found on marketplaces like Amazon. For brands, that makes it much more difficult to stand out. It’s inevitable.

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Retail TouchPoints

APRIL 4, 2023

” The results found that when consumers (specifically Gen Z college students) actively engaged with content on Pinterest, they were able to reduce feelings of burnout, stress and social disconnectedness. Deep linking, which takes users from products straight to a retailer’s checkout, represented 40% of Pinterest’s shopping revenue.

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Retail TouchPoints

AUGUST 16, 2023

Livestreaming accounted for more than 17% of all ecommerce sales in 2022 in China, but in the U.S. More of those people, for the first time, are getting access to digital media, and the first thing they’re consuming is small-screen, livestreamed content on social media. based largely on its success in China. Also, the U.S.

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Retail TouchPoints

APRIL 21, 2021

Buy now, pay later (BNPL) also thrived over the past year, rising nearly 78% to account for 1.6% However, retailers themselves also are playing an important part in the growth: as more and more companies accept and advertise these options, it becomes more convenient for customers to utilize them. of ecommerce spend.

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Inside Retail

NOVEMBER 21, 2021

It makes sense: the last major overhaul of how consumer data is dealt with in Australian law happened way back in 1988. While privacy is a bigger focus than ever before, consumers continue to demand and expect personalised experiences. You might have heard rumours that contextual advertising is the way forward in a post-cookie world.

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Retail TouchPoints

JULY 30, 2020

Only consumers only had 17% of their shopping done by early July, and 54% said they held off on spending because they didn’t know what they needed. The most notable shift between the 2019 back-to-school season and today is the strong consumer preference for technology over traditional items like apparel and even school supplies.

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Inside Retail

OCTOBER 24, 2021

Amazon’s advertising revenues are forecast to reach $30 billion this financial year, close to 6 per cent of its retail sales, and many multiples beyond that of most traditional retailers. Amazon’s advertising success. Amazon also offers FMCG advertisers the ability to close the loop and track the customer through to redemption.

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RETAIL MANAGEMENT SOFTWARE

DECEMBER 24, 2021

The Retail market landscape has seen significant changes in retail trends and shifts in consumer behavior since the coronavirus breakout, but the industry now appears more optimistic about the growth prospects. Self-service check-ins and checkouts have become the new norm, saving time and money for retailers. New Look Stores.

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Retail TouchPoints

DECEMBER 19, 2022

Occasionally, brands will advertise special releases on items like sneakers or jackets, other times it can be furniture or a once-in-a-lifetime experience like VIP tickets to meet your favorite artist. Consumers are left disappointed, feeling cheated and let down. The merchant-consumer relationship is built on trust.

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Inside Retail

JANUARY 12, 2023

Because social media is where many consumers spend their time, and where they look for inspiration and discovery. Social commerce covers end-to-end shopping journeys, from discovery, research and evaluation to checkout, all on the social media app. And for consumers: Discovery of new products and services.

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Retail TouchPoints

JANUARY 3, 2023

Despite rumblings of consumer fatigue, Insider Intelligence research indicates that U.S. That’s a good sign for CPG brands, which are capable of making the most seamless transition to subscriptions: deodorant, toothpaste, diapers and even smoothie packets quickly become part of consumers’ routines. billion in 2022 to a projected $43.13

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Wiser

APRIL 3, 2023

It usually goes something like this: you’re scrolling through your feed looking at normal posts when you come across an advertisement for a product. You choose the product you want, put in your shipping and payment information, checkout, and then go straight back to scrolling through your feed. What Is Social Commerce?

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Retail TouchPoints

AUGUST 7, 2023

After several years of declines and a host of executive switch-ups (particularly in the CEO role), Wish began a major overhaul of its business (still underway) and launched a marketing blitz to “reintroduce” itself to consumers in August 2022. and then made sure everyone knew about it with a spot in advertising’s biggest game, the Super Bowl.

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Retail TouchPoints

JULY 31, 2020

We’re seeing successful advertising tactics arise in many retail verticals for different reasons. What can you learn from other verticals as you continue to drive your advertising efforts through the second half of the year? This will ensure a seamless experience from first click to checkout. Learn From: Health & Beauty.

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Inside Retail

JUNE 22, 2021

The team is also working with vendors to ensure product images and advertising reflect its target audience – like the national TVC and print campaign starring comedian Jean Kittson that Starts at 60 itself is rolling out in conjunction with the launch of its online retail offer. A race to reach baby boomers. But that changed last year.

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Retail TouchPoints

JULY 14, 2020

As the LUXIE brand has grown to become a global DTC cosmetic tools brand sold in 160 countries, its consumer base has shifted from an average age of under 20 to a 30- to 45-year-old demographic. Riley : When I first came on board as CEO in February 2018, I wanted to get us out in front of a lot of consumers.

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Inside Retail

JUNE 3, 2021

Others need to scale up contactless Click & Collect operations to account for multiple pick-up bays and timeframes. It’s clear that this volume will remain and grow as consumers have adopted store pick-up as a habitual way to shop in post-lockdown. Click and Collect no longer nice to have. Click and Collect best practices.

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Retail TouchPoints

SEPTEMBER 17, 2020

With this accountability comes the need to think deeply about how all customer touch points connect to deliver an agile, profitable and personal experience that resonates with each and every customer. When consumer spending resumes, brands with experiences that engender customer loyalty will benefit most.”.

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V Count

MARCH 6, 2024

The intensity of competition is escalating, and consumer preferences are continually changing, reflecting the impact of societal and technological changes. By taking into account your customers’ online browsing behavior, you can provide them with product suggestions that are in line with their preferences and interests.

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V Count

MARCH 6, 2024

The intensity of competition is escalating, and consumer preferences are continually changing, reflecting the impact of societal and technological changes. By taking into account your customers’ online browsing behavior, you can provide them with product suggestions that are in line with their preferences and interests.

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Shopping Advertising Checkout Store Layout 52

Retail Minded

DECEMBER 2, 2021

Providers of tailored online business services, Statement , spoke to Alex Weston, Channel Account Manager at software giant Brightpearl, on just how influential a delivery strategy can be. Don’t forget to repeat and reaffirm this information on checkout pages too. Optimizing Your Site For Delivery.

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Mass Relators

MARCH 27, 2023

“We know affordability is top of mind for consumers across the country right now,” Instacart chief business officer Chris Rogers said. “It’s also top of mind for our retail partners, who are looking for more ways to help their customers save when accessing the groceries and goods they need.

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365 Retail

OCTOBER 25, 2022

As we fast approach the ‘spooky season’, here, Charlie Casey, CEO of LoyaltyLion provides the best ways for brands to capitalise on the spike in spending by connecting with consumers so they come back for more. Spooktacular’ incentives. This shows that added value, not just lower cost, can make all the difference. Free shipping.

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Hyken

APRIL 23, 2021

Businesses have been using social media for years now to publish content, engage with their audiences, advertise their products, and stand up for social causes. . consumers have used social media to complain about a brand. consumers say brand transparency is more important now than ever before. .

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Independent Retailer

DECEMBER 1, 2022

“Shopping on mobile devices is no longer a perk, it is an expectation for consumers, and brands have to create a mobile mentality to keep up,” Jennifer Shambroom, CMO at Clickatell , said. Ecommerce businesses will also need to offer mobile-friendly payment options, like Apple Pay, to create a seamless one-click checkout experience.

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Rangeme

MAY 19, 2022

To stay competitive, more retailers and consumer packaged goods (CPG) suppliers are taking specific actions to emulate Amazon’s signature inventiveness and customer obsession. Morrisons latest to launch AI-powered checkout-free store system. Digital advertising. Suppliers nimbly adapt to consumers’ values. 6 Stevens, Ben.

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I Love Fashion

MARCH 29, 2021

BrightLocal’s Local Consumer Review Survey states that 84% of people trust online reviews just as they trust a recommendation from a known, and 74% of people assume positive reviews as a trust-building factor for a business. So, to serve the purpose, they share lots of UGC on their Instagram account. Forum posts.

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Mass Relators

JANUARY 20, 2023

At his mother’s request, he applied to a local newspaper advertisement for Eckerd Corp.’s As Dollar General’s CEO, Vasos embarked on a journey that would transform the retailer’s trajectory while remaining focused on consumers’ rapidly changing needs and preserving the company’s meaningful culture and mission.

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Store Growers

MAY 10, 2023

In a nutshell, Google Shopping is a platform where consumers can browse through millions of products and filter them by various categories, such as brand, price, location, article type, etc. In this article, we’ll dive into all of the essential tips and tricks to help you learn how to add products to your Google Merchant Center account.

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Retalon

SEPTEMBER 3, 2021

This market distortion can happen for any number of reasons, including bad policy, consumer hype, and risky institutional behavior. There are 4 main drivers that inflated the retail market, causing the retail bubble: Number of physical “brick-and-mortar” locations Consumer behaviour Inflation COVID-19 pandemic.

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Retail TouchPoints

MARCH 30, 2023

The virtues of composable commerce and the emerging possibilities of generative AI were key themes of this year’s Connected Consumer Series , Resilient Retail: How Efficient, Effective and Engaging CX is Fueling Growth. This misunderstanding of pain points (and how to relieve them) applies at multiple points in the shopper journey.

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Indigo 9 Digital

APRIL 11, 2022

A focus on word of mouth instead of traditional advertising has set Trader Joe’s apart from its competitors. There are several Instagram accounts dedicated to Trader Joe’s fans that are run by people that aren’t even employed by the brand who discover and share products with millions of followers at no cost to Trader Joe’s.

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Retail Geek

NOVEMBER 29, 2023

The discussion then turns to Amazon’s innovative advertising approach during a Friday NFL game, where shoppable ads were displayed via QR codes. Consumers were patient, waiting for attractive deals, while retailers managed their inventory and discounting strategies well. billion consumers are shaping shopping trends.

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Merchant Services Payment Services Consumer Shopping 69

Store Growers

JULY 9, 2019

Glossier is one of the direct to consumer beauty brands that are challenging the established beauty conglomerates. The site grew fast (up to 10M page views/mo) and enabled Weiss to look beyond the straightforward advertising opportunities. Which can also be the case for a lot of advertising campaigns they run. Google Search Ads.

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Store Growers

JUNE 16, 2023

An advertiser needs to configure the Ad creative. Sometimes, it’s very straightforward: each visitor who got to a checkout page but didn’t complete the purchase will go to an audience of “cart abandoners” (usually using Google Ads tracking tags). Ad Creative It serves the exact product users saw on your site.

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Inside Retail

MARCH 29, 2022

And while brands and advertisers have relied on social media to promote their products for years, many now realise the benefits of having the entire shopping experience hosted on the platforms themselves. Influencers regularly tag Alo products in their posts, which only brands with checkout-enabled Instagram Shops can allow.

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