Retail TouchPoints

DECEMBER 1, 2023

Our Editor’s Perspectives columns offer insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. Frenzied masses lined up in the cold, then a stampeding rush to be the first to get at the discount TVs? Remember the Black Fridays of yore?

Shopping 260

Shopping Advertising Consumer Accounting 260

Retail TouchPoints

JANUARY 21, 2021

The term localization for many retail professionals and marketers is closely linked to advertising localization — serving culturally appropriate advertising to key regional segments. In recent months the global COVID-19 pandemic has had a huge impact in retail. And cross-border ecommerce is booming. In the U.S.,

Advertising 290

Advertising Accounting Marketing Finance 290

Inside Retail

AUGUST 9, 2023

The opportunities for growth are even greater for those MSMEs that are looking beyond Singapore to more mature online retail markets, like the US. That’s the message that US retail giant Amazon is sending with the recent launch of the Singapore Cross-Border Brand Launchpad. per cent during the 2020 to 2027 period.

Beauty and Health 130

Beauty and Health Fulfillment Advertising Consumer 130

Retail TouchPoints

JULY 31, 2020

The third quarter, under normal circumstances, is predictable for most digital marketers at large retail organizations. The good news is that many digital retail marketers are successfully operating with agility. In looking at Google Ads performance among a sample of enterprise U.S. Learn From: Apparel.

Marketing 188

Marketing Beauty and Health Sporting Goods Advertising 188

Small Biz Trends

JULY 8, 2021

We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. If you own a retail store or are considering shop ideas for a new one, take a look at the stats below. Retail Statistics: The Big Picture. economy is retail, now you know.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Retail Smart Guys

OCTOBER 10, 2022

The pandemic has significantly impacted the world, especially in the retail landscape. It has brought eCommerce and omnichannel to the front seat fostering a digital-driven retail market at present and in the future. As a retailer, you may be panicking about how to keep up with these constant changes.

Social Commerce 52

Social Commerce Point of Sale Checkout Advertising 52

Retail Gazette

NOVEMBER 23, 2023

This transformation also crucially underscores a much-needed broader shift required across the advertising and media value chain. It is also critical that anyone operating in the retail media space understands the unique set of metrics that matter and how this differs between ecommerce and selling advertising to a CPG.

Advertising 69

Advertising Marketing Marketing Spend Accounting 69

Retail TouchPoints

MARCH 30, 2023

The webinar series, now available on demand, included case studies from retailers Sweaty Betty and SiteOne that highlighted composable commerce’s flexibility and positive impact on site performance, as well as information on how ChatGPT offers personalization capabilities at scale that had previously not been possible.

Point of Sale 269

Point of Sale Checkout Consumer Promotions 269

RETAIL MANAGEMENT SOFTWARE

MAY 24, 2022

Online appointment scheduling, touchless shopping in stores, real-time updates on online deliveries, and personalized services are now easier for many as retailers have adapted to new consumer needs and preferences. First-Party Data Marketing Is The New Norm. As a digital channel, the metaverse is relatively new to marketing.

Marketing 81

Marketing Payment Services Customer Experience Advertising 81

Retail Next

MARCH 10, 2020

residents have at least one social media account, it’s a simple way to engage with your target audience without them having to put in any extra effort. Social media marketing takes on two forms: organic and paid. There are plenty more not mentioned here, but these are the most popular for retail marketing.

Marketing 64

Marketing Accounting Advertising Jewelry 64

RETAIL MANAGEMENT SOFTWARE

DECEMBER 24, 2021

The Retail market landscape has seen significant changes in retail trends and shifts in consumer behavior since the coronavirus breakout, but the industry now appears more optimistic about the growth prospects. To meet the right customers, retailers use Facebook and Google ads that are personalized and highly targeted.

Retail Trends 94

Retail Trends Consumer Payment Services Fulfillment 94

Wiser

SEPTEMBER 12, 2022

Generally speaking, larger companies have merchandisers that are able to work closely with retail marketing teams to create displays that fit in with brand’s overall image and goals. Independent retailers have control over their own displays and can create them without the constraints of a brand’s guidelines.

Visual Merchandising 148

Visual Merchandising Point of Sale Cross Merchandising Apparel 148

Retail TouchPoints

JULY 2, 2021

After nearly 18 months of seismic changes and Olympics-caliber pivots, retailers are beginning to take a breath and examine what’s happened to the industry — and even more important, what’s going to be most vital moving forward. Following the murder of George Floyd in May 2020, brands and retailers were eager to show solidarity and support.

Merchant Services 181

Merchant Services Customer Experience Marketing Consumer 181

Rangeme

AUGUST 12, 2022

Many diverse suppliers now seek new sales opportunities, especially as global e-commerce and digital advertising make it easier for them to sell anywhere. Let’s see what diversity looks like in international markets, including how market gaps give diverse suppliers new ways to satisfy underserved consumers and improve their top line.

Beauty and Health 52

Beauty and Health Consumer Grocer Advertising 52

Shopper Intelligence

APRIL 30, 2021

Buyer vs National Account Manager. The Buyer deeply involved in the minutiae of operating a category for a retailer: pricing, stock, availability, promotions (see how we track these metrics ), a million daily hassles plus the pressure of hitting profit targets, and performance reviewed by the week, day or even hour.

Management 52

Management Promotions Accounting Marketing 52

Retail Next

SEPTEMBER 17, 2019

And at that point, the comic book only had two stories. Seven years later, the series was one of Marvel’s strongest titles, and two out of three boys in the same age category owned at least one G.I. Social Media and Content Marketing. Social media might be the largest and most powerful marketing space in the digital world.

Marketing 52

Marketing Advertising Customer Experience Accounting 52

Retail Next

OCTOBER 15, 2019

Retailers of all kinds – local, international, online or those with ‘brick and mortar’ shops – should embrace new ways of connecting to shoppers if they want to continue to grow brand awareness. A great way to generate new and lasting business relationships is by exploring different marketing strategies, including video marketing.

Marketing 59

Marketing Jewelry Shopping Promotions 59

Retalon

SEPTEMBER 11, 2020

In order to understand how to take full advantage of this new technology, we will first explain what demand forecasting actually is, the most common methods of demand forecasting in retail, key constraints that need to be accounted for, and modern examples of accurate demand forecasting. What is Demand Forecasting?

Payment Services 41

Payment Services Promotions Accounting Fulfillment 41

Retalon

SEPTEMBER 3, 2021

Meanwhile, forward thinkers see the new landscape and pivot in time to steal market share from those too slow to adapt. The retail bubble explained). The COVID-19 pandemic was a significant driver of retail’s digital transformation. Let’s take a look at these changes in greater detail. How did we get here?

Consumer 41

Consumer Location Fulfillment Shopping 41

Retalon

FEBRUARY 15, 2024

This technological marvel aids in refining inventory management, shaping marketing strategies, and sculpting pricing frameworks, contributing significantly to sales upliftment and fortified customer allegiance. in 2022, hinting at the burgeoning reliance on these sophisticated tools. How do you analyze retail?

Inventory Management 41

Inventory Management Management Marketing Inventory Turnover 41

Retail Geek

JUNE 25, 2021

Jason: [3:54] Dave we are thrilled to have you and obviously we’re eager to jump into all the prime day goodness but tradition we have on the show is always to give listeners a little bit of background about our guests so can you tell us, how you came to your current role at channeladvisor’s.

Apparel 66

Apparel Advertising Marketing Fulfillment 66

Shopper Intelligence

OCTOBER 27, 2020

About the author: Bill Bean is Vice President of Insights and Research at Shopper Intelligence USA. He is a nationally recognized American senior marketing executive with expertise in marketing analytics, shopper insights and innovative tech solutions in shopper research. Much has changed in retail.

Marketing 40

Marketing Shopping Management Consumer 40