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From China to India, how the world’s retail markets stack up: report

Inside Retail

In an era marked by economic flux and shifting consumer preferences, the global retail landscape stands at a pivotal juncture, ripe with both challenges and opportunities. China is the world’s largest retail market, accounting for almost 50 per cent of global retail transactions. It was valued at $3.8

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To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

Retail TouchPoints

Some people check their email accounts hourly while others always have thousands of unread emails in their inbox. With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. According to The Small Business Blog , emails are an effective marketing channel because most U.S.

Marketing 245
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How to Develop a Retail Marketing Personalization Roadmap in 5 Steps

Retail TouchPoints

Here are five achievable steps to developing a retail marketing personalization roadmap that will boost your profitability by helping you define your personalization goals, timelines and leaders. Understanding the current state of retail marketing personalization in your organization is important for defining your goals for its growth.

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3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

Retail TouchPoints

Cutting-edge brands and retailers are embracing the authentic, real-time nature of livestreaming to: Amplify and capitalize on influencer partnerships; Position business leaders and associates as trusted experts; and Replicate the magic of in-person fashion shows and product drops. Livestream events create intimate shopping moments at scale.

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Watch titans unite: Rolex acquires Bucherer and aims at pre-owned market

Inside Retail

While Rolex is an internationally recognised brand, Bucherer isn’t as well known outside of Europe and the US, and operates in a highly homogenised luxury and jewellery retail market. “I At the moment, he feels it’s unlikely that Bucherer will become the exclusive retailer for Rolex.

Marketing 264
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An ad agency creative’s take on how to boost your BAU marketing

Inside Retail

In this excerpt from Unnecessary Tales of a Retail Marketer , our lead character discovers that balancing their gorgeous new ad campaign with the rigours of BAU is more annoying than they would like. Retail marketer: Got a brief for you. Retail marketer: The broader ad campaign is kicking goals.

Marketing 245
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Future-Proofing Retail Media Networks through Dynamic Creative Optimization

Retail TouchPoints

And it makes sense, as retail media networks are fundamentally built to enhance the consumer experience, provide deeper insights and consequently drive improved sales. DCO can streamline the media and creative process, offering a one-stop shop for marketers through the use of dynamic templates and complex decisioning.