Inside Retail
MAY 17, 2024
The German fashion house is on an expansion mission, increasing marketing spend after a brand revamp in 2022 and opening 102 new points of sale in 2023, but its shares have fallen this year as it warned of slower sales growth. Beckham will already appear in the brand’s global campaign in fall/winter this year.
Retail TouchPoints
NOVEMBER 24, 2023
A primary question brands are facing right now: How can they gain a competitive edge without drastically increasing their marketing spend? By implementing a comprehensive social commerce strategy, marketers can move the needle on their brand’s most important holiday goals, including increased revenue and new customer acquisition.
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Retail Minded
OCTOBER 20, 2023
Efficient Marketing Spend Acquiring new customers is typically more expensive than retaining existing ones. Upselling allows you to capitalize on your current customer base, making your marketing efforts more cost-effective. By listening to their preferences and objections, you can refine your offerings and marketing strategies.
Inside Retail
FEBRUARY 22, 2024
Her savvy for social media not only sells out products but landed her a role as head of sales for ANZ at LTK, the world’s largest premium influencer marketing platform. At first it started as a fashion blog; we launched a small clothing line that didn’t get so much traction and then pivoted into leather accessories.
Retail TouchPoints
JUNE 9, 2022
But Lindsay Jerutis, GM for ShopStyle Collective , believes that marketing and social teams are overlooking a significant opportunity: using influencers to sway product demand and respond to product availability challenges. The influencer marketing industry is poised to reach $16.2
Inside Retail
MAY 28, 2023
While the Australian division of the furniture and home accessories chain hadn’t noticed a spike among particular products, the company has seen a surge in spending at the brand’s in-store restaurants – with more customers coming in, and splashing out on meatballs and lingonberry jam.
Retail TouchPoints
SEPTEMBER 28, 2020
With the coronavirus pandemic forcing businesses to shutter their brick-and-mortar outlets and target customers online to simply stay afloat, many have had to drastically increase their digital marketing spend. However, with the crisis decimating so many companies, most don’t have the funds to do so.
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