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David Beckham seals multi-year partnership with Hugo Boss

Inside Retail

The German fashion house is on an expansion mission, increasing marketing spend after a brand revamp in 2022 and opening 102 new points of sale in 2023, but its shares have fallen this year as it warned of slower sales growth. Beckham will already appear in the brand’s global campaign in fall/winter this year.

Fashion 147
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How to Make the Most of Free Google Shopping Listings

Retail TouchPoints

With the coronavirus pandemic forcing businesses to shutter their brick-and-mortar outlets and target customers online to simply stay afloat, many have had to drastically increase their digital marketing spend. However, with the crisis decimating so many companies, most don’t have the funds to do so.

Shopping 190
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“I didn’t have any formal experience in the retail industry”: Alyce Tran

Inside Retail

At first it started as a fashion blog; we launched a small clothing line that didn’t get so much traction and then pivoted into leather accessories. I was a client of LTK with TDE and it was a natural fit as I love the business model and expertise LTK brings to a very meaningful part of every brand’s or retailer’s marketing spend.

Fashion 130
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What’s Your Social Commerce Strategy? 5 Steps Brands can Take Now to Meet their Holiday Sales Goals

Retail TouchPoints

A primary question brands are facing right now: How can they gain a competitive edge without drastically increasing their marketing spend? By implementing a comprehensive social commerce strategy, marketers can move the needle on their brand’s most important holiday goals, including increased revenue and new customer acquisition.

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“Change in behaviour”: Why Ikea’s Swedish meatballs are selling like hotcakes

Inside Retail

While the Australian division of the furniture and home accessories chain hadn’t noticed a spike among particular products, the company has seen a surge in spending at the brand’s in-store restaurants – with more customers coming in, and splashing out on meatballs and lingonberry jam.

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Her Black Book’s focus on women-led brands drives 10-fold traffic surge

Inside Retail

The app has seen a ten-fold increase in daily usage since the Festival of Her launched, and Her Black Book’s social media notices have reached 880,000 people without direct marketing spend, Stevanja told SmartCompany.

Fashion 245
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Influencers: A Secret Weapon for Tackling Supply Chain Challenges

Retail TouchPoints

Think back to content you saw on social like “the best accessories for your Zoom meetings,” “business up top/athleisure on the bottom looks,” “how to design your home office,” which really helped brands reposition their inventory to fit immediate needs.

Consumer 354