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How Shein is winning the fast-fashion war by putting consumers in charge

Inside Retail

With Zara-owner Inditex and H&M set to disclose their most recent sales results, investors will be focused on one major question: how are the two fast-fashion pioneers responding to the current market leader, Shein? Shein accounted for nearly one-fifth of the global fast-fashion market in 2022, outpacing Zara and H&M.

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H&M’s New SoHo Location Features Secondhand Shop-in-Shop

Retail TouchPoints

Inside H&M ’s new store in NYC’s SoHo neighborhood, the fast fashion retailer has nested a shop-in-shop featuring curated secondhand pieces — the brand’s first resale location in North America. To celebrate the debut, beginning Feb.

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Vicinity Centres’ marketing and brand GM Amy Wotton on DFO’s retail refresh

Inside Retail

This supports the consumer shift towards quality and durability over fast fashion, driven by sustainability concerns, desire for product longevity, and increased awareness of ethical manufacturing practices. At DFO, we cater to savvy shoppers who want to find quality goods at the best possible price,” she added. “DFO

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Australian label Princess Polly opens its first physical store in the US

Inside Retail

Australian fast-fashion brand Princess Polly has expanded in the US opening a flagship store in Los Angeles. Established in 2005 by husband-and-wife team Wez and Eirin Bryett, the Gold Coast brand sells on-trend women’s clothing for predominantly Gen Z consumers.

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Responsible menswear brand launches London store following six-figure investment

Retail Focus

Launching in 2021, Alder & Green is re-establishing what a modern menswear brand should be, by developing responsible men’s shirts and accessories to encourage consumers to buy less and buy better. Fashion brands have altered our attitudes through fast fashion, prioritising profit margins over ethical production.

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Boohoo and the cries of celebrity-driven “eco-conscious” campaigns

Inside Retail

UK-based fast fashion brand Boohoo recently announced that it had tapped US celebrity and influencer Kourtney Kardashian as its “sustainability ambassador” and launched a “sustainability journey” campaign that included a capsule collection and mini-series. “A spoiler alert for everyone: you can’t.

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Shein chooses Tokyo for its first permanent store in the world

Inside Retail

Fast fashion retailer Shein is set to open its first permanent store in the world – in Japan’s capital Tokyo. The store, located in the bustling fashion precinct of Harajuku, will open on November 13. Shein’s first brick-and-mortar store will display items and styling that caters to the Japanese market.