Shein, Temu in fierce fight over US market for $10 dresses
Inside Retail
MARCH 9, 2023
If Temu loses, Temu could be forced to curtail what so far has been a key marketing strategy. Shein seeks to block Temu from using Shein’s name for marketing, and it wants damages from sales that Shein can show came through deceptive or infringing marketing. Temu has asked the court to dismiss the lawsuit. “I
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