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Preparing for a Very Generative AI Holiday Shopping Season

Retail TouchPoints

As retailers gear up for the 2023 holiday shopping season, predicted to be another big year, expect generative AI to influence consumer shopping and buying decisions. As generative AI pushes into the shopping experience, here are three possible uses that can add value to the top-of-funnel activities, and some cautions for brands.

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Honey Birdette’s advertisement ‘degrading’ to women: Ad Standards

Inside Retail

Honey Birdette has been targeted for breaching the Australian Association of National Advertisers code of ethics. According to Mumbrella, Honey Birdette had previously been found in breach of Ad Standards, and said that it had never intended to create controversy with its advertising.

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What the ‘Euphoria effect’ reveals about Gen Z shopping habits

Inside Retail

The oldest people in Gen Z are already 25, earning their own income and making their own shopping decisions. . Gen Z is clamouring for diversity, whether it’s in the sizes of models shown on retailers’ websites, racial diversity in advertising campaigns, or the visibility of people with disabilities.

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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Recent data shows that online retailers are increasingly relying on social media advertising platforms to reach and engage with their target customers, while search-based channels such as Google Shopping and Bing are becoming less popular.

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Will Elvis Officiate? Shein Hopes to Woo U.S. Shoppers with Wedding-Themed Vegas Pop-Up

Retail TouchPoints

Discount shopping app Shein is headed to Las Vegas this Memorial Day weekend, where it will host a two -day wedding-themed pop-up dubbed the Shein Love Chapel. This latest Shein pop-up is part of an ongoing push to challenge the rise of fellow Chinese shopping platform Temu in the U.S.,

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How to Make the Most of Free Google Shopping Listings

Retail TouchPoints

Fortunately, not long into the crisis, search behemoth Google paid attention to these companies’ needs, announcing in April that merchants would be able to list products on its Google Shopping platform for free. Your business should certainly be looking to harness Google Shopping to its advantage. Adding Products to Google Shopping.

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IN MY SHOES: This is what it’s like shopping as a veiled Muslim woman

Inside Retail

In fact, since my childhood, I loved to make clothes and accessories for dolls, and at 10, I designed and sewed clothes for a play that I directed for the children in my family. Dressing modestly shouldn’t be a barrier to being stylish, but there are a few more considerations we need to make when we go shopping. Image: Supplied.

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