Preparing for a Very Generative AI Holiday Shopping Season
Retail TouchPoints
AUGUST 24, 2023
As retailers gear up for the 2023 holiday shopping season, predicted to be another big year, expect generative AI to influence consumer shopping and buying decisions. As generative AI pushes into the shopping experience, here are three possible uses that can add value to the top-of-funnel activities, and some cautions for brands.
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