PayPal Lays Out Plans for New Commerce-Based Advertising Business
Retail TouchPoints
MAY 30, 2024
PayPal is entering the media business with plans for a new advertising platform that will draw on its relationships with millions of consumers and merchants to help the latter “sell more products and services effectively,” according to a company statement. To kick off the initiative, the payments platform has made two key executive hires: Former Uber Advertising and Amazon executive Mark Grether has been appointed SVP and General Manager of PayPal Ads, and John Anderson, who previously worked at
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