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Warby Parker Boosts Revenue 12% in 2023, Plans 40 New Stores this Year

Retail TouchPoints

million generated in 2022. In only its second full year as a public company, Warby Parker generated net revenue of $71.7 million in 2023, 12% higher than the $669.8 Additionally, the eyewear retailer increased average revenue per customer 9.3% in 2023, to $287 , and boosted its number of active customers 2.5% , to 2.33

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How Ecommerce Retailers Can Prepare Now for Back-to-School 2022

Retail TouchPoints

The 2022 back-to-school (BTS) season could be the most “normal” since the start of the pandemic, with even more demand than the record-setting BTS 2021 season for clothing, classroom supplies and new technology. Personalize Your Back-to-School Marketing.

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3 Expert Perspectives on Why Margin, Experience and Loyalty Will be Key to Winning Holiday 2022

Retail TouchPoints

Inflation and the threat of recession are defining aspects of the 2022 holiday season, but the potential bad news will do little to dampen a potentially successful — if not extraordinary — season. Shoppers are Ready to Spend, but Retailers Need to Bring Them in. Retail Leaders Remain Optimistic About Holidays Despite Headwinds.

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Ecommerce Marketing Lessons from Q4 2023 

Retail TouchPoints

Still, I believe that had more to do with the sustained consolidation of ad budgets on the major platforms as marketers reallocated marketing spend in the post-IDFA (identifier for advertisers) and soon, post-cookie world. According to online shopping data from Adobe Analytics , Black Friday sales were $9.8 billion, up 7.5%

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“We are expanding rapidly”: ShopBack Malaysia GM Eddy Han

Inside Retail

In February, ShopBack, a shopping, rewards and payments platform, partnered with Sunway Pyramid, a mall in Malaysia, on the ShopFiesta event to reward shoppers with promotions and giveaways. It was all about boosting in-store shopping. billion by 2026 from just US$481 million in 2022.

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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

When it debuted back in 2010, Wish was the only game in town as far as manufacturer-direct discount shopping apps went. But times have changed dramatically in the 13 intervening years: Temu , which debuted just last September, is now the top shopping app in the U.S., Reducing shopping and shipping friction.

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New ways of earning more consumer trust through advertising

Retail Focus

The second is that, in a cut-throat market, there are more companies competing for our trust, and using increasingly sophisticated techniques to earn it. A survey by Edelman in its Trust Barometer 2022 found that business beats government by 53 points on competency and 26 points on ethics. This logic extends into the store.