Remove 2022 Remove Employee Engagement Remove Marketing
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Why Retailers Need to Supercharge Employee Experience to Accelerate Customer and Brand Experiences in 2022

Retail TouchPoints

However, many businesses struggle to overcome an experience gap that emerges between what marketing says the brand experience should be and what customers say their experience actually is. Ultimately, employee experience is a key advantage that could be the difference between remaining viable in the market and losing out to the competition.

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Judge Rules that Amazon Illegally Threatened Organizing Workers at Two Warehouses

Retail TouchPoints

Administrative Law Judge Benjamin Green’s ruling concerns JFK8, which successfully unionized in April 2022, and LDJ5, which rejected its own union campaign in May 2022. In November 2022, a federal judge ordered Amazon to stop retaliating against employees engaged in workplace activism due to the firing of a former employee at JFK8.

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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

Results from Retail TouchPoints’ annual Customer Loyalty and Personalization Benchmark Report reaffirm that retailers are focused on building a strong foundation of first-party data to support their supply chain, in-store services, omnichannel marketing and experiential strategies. . Collect and Leverage First-Party Data .

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How Retail Workers Can Be Leveraged as Effective Brand Influencers

Retail TouchPoints

In 2022, businesses with brick-and-mortar channels should be looking to invest in their frontline talent: the influential in-store sales associates who advise, educate and delight every customer who walks in the door. Challenges of Digital Marketing. For every $92 spent on marketing, only $1 is converted to a sale.

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Your guide to working out your workforce

Inside Retail

As we now look ahead to 2022, there is an overarching sense this year will be one of regrouping and rebuilding as the retail sector rebounds. People leaders will be considering how these market conditions can be harvested in a sustainable way. This generates maximum impact for comparably low cost.

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How Food Retailers Can Build Their Brands with Healthier Own-Label Ranges

Retail TouchPoints

is now private-label, and a new high for private-label brands was reached in 2022, with sales across retail channels reaching $228.6 However, there are other, more impactful steps brands can take to grow their market share across the healthy eating and wellness sector. One in four products sold in the U.S.

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The Top 5 Retail Remix Episodes of 2023

Retail TouchPoints

Over three -plus years, I have had the honor of speaking with industry pros who have rich backgrounds in tech, marketing and advertising, operations, finance and so much more. The Retail Remix podcast was developed to feature the founders, executives and practitioners shaping retail’s future.