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4 Ways Ecommerce Returns Will Change in 2022

Retail TouchPoints

With 2022 in contention to be the year things “finally, actually” return to “normal” (if we even remember what that looked like!), Consumers are Split Between Home Pickup and Carrier Drop-off. While about 60% of Baby Boomers and Gen Xers live in pickup-friendly locations, that percentage drops into the 40s for millennials and Gen Zers.

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Salesforce’s Top 5 Predictions for Holiday 2022

Retail TouchPoints

For the 2022 holiday season, the trillion-dollar question is how do brands and retailers maintain growth, but do it profitably with an omnichannel approach? Here are our five holiday shopping predictions to consider as you develop your strategy for the 2022 season. 5: Retailers will Test NFT Drops.

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Retailers Increasingly Turning to Third-Party Resources to Handle Fulfillment

Retail TouchPoints

While nearly two-thirds ( 65% ) of retailers responding to the 2022 survey had assigned in-store staff to these tasks, that percentage dropped to 56% in 2023. Another indication of this change is that the number of retailers providing dedicated space for order prep also dipped between 2022 and 2023, from 60% down to 43%.

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Reports: Chinese Ecommerce Player Pinduoduo Launches U.S. Site

Retail TouchPoints

Pinduoduo has made its most aggressive move yet into non-Chinese markets with the Sept. 1, 2022 launch of its Temu site, according to CNBC and other media reports. Temu’s site shows average shipping times to most of the U.S. Both of Pinduoduo’s larger rivals already have several channels for tapping global markets.

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Building Loyalty Without Breaking the Bottom Line: the Dual Shipping Dilemma for Ecommerce Merchants

Retail TouchPoints

This presents a dual shipping dilemma for businesses: how can they keep shipping costs on the business low, while also offering customer-friendly return policies? This means that when ecommerce retailers can’t provide the peace of mind that clear return shipping policies can offer, customers will take their money and run.

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How Ecommerce Retailers Can Prepare Now for Back-to-School 2022

Retail TouchPoints

The 2022 back-to-school (BTS) season could be the most “normal” since the start of the pandemic, with even more demand than the record-setting BTS 2021 season for clothing, classroom supplies and new technology. Personalize Your Back-to-School Marketing. Another easy step: Drop account creation requirements and allow guest checkout.

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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

Results from Retail TouchPoints’ annual Customer Loyalty and Personalization Benchmark Report reaffirm that retailers are focused on building a strong foundation of first-party data to support their supply chain, in-store services, omnichannel marketing and experiential strategies. . Stand Out Beyond Free Shipping .