Remove 2022 Remove Customer Experience Remove Marketing Remove Retail Marketing
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To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

Retail TouchPoints

With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. Yet despite the complexities, an effective personalized approach to marketing is critical to success. According to The Small Business Blog , emails are an effective marketing channel because most U.S.

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3 Immersive Customer Experiences Using Augmented Reality

Retail TouchPoints

When you consider that only 1% of retailers currently use AR, but 71% of consumers say it would help them make more confident buying decisions, the opportunity to create a profound impact on the market with augmented reality becomes very clear. These “gifts” are often wickedly interactive, which is what makes them so engaging.

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GoTo and Alibaba lead the charge in Asia-Pacific’s booming retail market

Inside Retail

Leading market research firm Euromonitor International has just unveiled its 2023 rankings for the Top 10 fastest growing and biggest retailers in Asia Pacific, with Indonesia’s GoTo stealing the spotlight. Meanwhile, Chinese e-commerce behemoth Alibaba reigned supreme with a retail value close to half a trillion U.S.

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Think Big, Act Small — Manageable Changes to Bolster Your Marketing Now

Retail TouchPoints

It’s energizing to think about customer experience transformation and what that could possibly mean for a business. In the retail industry, many organizations are at a pivotal moment of forging a path forward to define the future-state customer experience where the physical and digital converge.

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Seven Key Technologies For Retailers In 2022 

Retail Minded

Retail marketing has never been the same, especially with the changes brought about by the pandemic. These significant changes in the digital and marketing spaces altered customer expectations, shopping processes, and online experiences. Retail marketing isn’t easy. Customer Service Robots .

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Has Amazon Marketplace Become a ‘Company Town’?

Retail TouchPoints

With our Editor’s Perspectives column, you’ll get insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. Indeed, retail is one of the least consolidated industries in the U.S. Even in the marketplace segment, Amazon isn’t a monopoly.

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The Holidays are Big for Cannabis — How Retailers can Succeed in ‘The Season of Green’

Retail TouchPoints

The holiday season is just as important for cannabis as it is for other areas of retail, with Green Wednesday (the day before Thanksgiving), Black Friday and the leadup to Christmas all driving sales spikes in 2021, according to Surfside’s The Season of Green report. From a marketing perspective, why would you ignore the activity happening?”

Marketing 248