How AI-Driven Search and Personalization Boosted AOV 5.5% for Freedom Furniture
Retail TouchPoints
FEBRUARY 6, 2025
First Step: Expanding the Online Offering Part of the reason for that low number was the fact that the companys website only featured a subset of products and minimal fulfillment capabilities. Then, in 2022 the retailer debuted a dropship channel for online sales.
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