How Michaels Reconfigured its Fulfillment Models to Dramatically Enhance Ship-From-Store Performance
Retail TouchPoints
MAY 20, 2024
It’s not that this fulfillment method wasn’t popular — the arts and crafts retailer shipped nearly 3 million orders from its 1,300+ stores across the U.S. To begin this process, the retailer had to “artificially inflate replenishment” at these hub stores, but Luke noted that “eventually the system would learn where the demand is in the U.S.,”
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