Retail TouchPoints

SEPTEMBER 12, 2023

It might have been the worst-kept secret in retail, but after months of unconfirmed reports , behind-the-scenes testing and tales from the front lines , TikTok has finally, formally launched its new ecommerce offering — TikTok Shop. in November 2022. reads the company announcement. user data is stored in the U.S.

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Retail TouchPoints

OCTOBER 4, 2023

Whether it was inspiration from this “summer of sport” or keeping up with the ever-changing weather, the increasing unpredictability of consumers’ shopping habits was on display this summer. Having grown up as internet natives, Gen Z is said to be more desensitized to traditional advertising.

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Merchant Services Social Commerce Checkout Payment Services 243

Retail TouchPoints

SEPTEMBER 14, 2022

Unfortunately that ancient (1989) bit of cinematic wisdom hasn’t exactly held true in the modern field of social media, where platforms including TikTok , Facebook and Instagram are increasingly pulling back on social commerce initiatives that have failed to attract enough of the right players. is livestream shopping.

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Retail TouchPoints

JANUARY 24, 2023

Social shopping is becoming more and more popular given the surge in social media usage and the ease of completing a transaction without ever leaving the app. It’s no surprise that social commerce sales are expected to reach $45.74 billion in 2022. Traditional search is declining.

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Advertising Social Commerce Consumer Fulfillment 213

Inside Retail

FEBRUARY 1, 2024

indicated in a statement that the video boom for brands shows no signs of slowing down and in fact “The short-form video and social commerce market is growing rapidly.” Affiliate and banner marketing is a US$12 billion market globally, with video shopping projected to be a US$35 billion market in the US in 2024. Xcel Brands Inc.

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Retail TouchPoints

AUGUST 24, 2023

Now the company has become the first toy brand to test out the hottest new arena in digital selling — TikTok Shop. Brands have been clamoring to sell on TikTok almost from the moment the platform began its meteoric rise and the #TikTokMadeMeBuyIt hashtag proved its commerce potential. in November 2022.

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Retail TouchPoints

JANUARY 23, 2023

A series of executive shifts at Pinterest in the span of one week indicate that the social platform is gearing up for the next stage of its push into social commerce. Bornstein joined the company through the acqui s ition of her AI-powered shopping platform The YES in June 2022.

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Social Commerce Payment Services Marketing Shopping 176

Retail TouchPoints

JULY 5, 2022

As consumers have turned to more sources to shop, retailers have diversified their commerce and marketing strategies. With social commerce becoming a hotter topic in the West, we’ll likely see a more diverse range of brands and retailers test these methods and attempt to scale them via livestreaming.

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Retail TouchPoints

NOVEMBER 16, 2022

Meta also will highlight businesses from its Meta Business Leaders Network in the new 2022 Smalliday Showcase gift guide, and provide small businesses with advice on advertising effectively with its SMB Holiday Marketing Guide. Additionally, eligible SMBs will be able to earn a $100 TikTok advertising credit.

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Retail TouchPoints

DECEMBER 7, 2021

This value proposition should go beyond the product itself and include everything from branded content to the shopping experience to community engagement. RECOMMENDED LISTENING: Riding the Social Commerce Wave. In the Direct-to-Community era, content is core in the DTC flywheel, especially as social commerce continues to mature.

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Retail TouchPoints

AUGUST 16, 2023

There’s been a lot of anticipation surrounding livestream shopping in the U.S., But so far that anticipation has yet to crystallize into livestreaming becoming the West’s next powerhouse shopping format, as many have predicted. Livestreaming accounted for more than 17% of all ecommerce sales in 2022 in China, but in the U.S.

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Retail TouchPoints

JULY 22, 2022

Fifteen years and two acquisitions later, the landscape of shopping-focused search engines has gotten crowded, with a host of new start-ups and major tech players like Google and Pinterest all looking to get in on the action. I’d say we’re more of a social commerce platform than a marketplace. million loyalty members.

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Fashion Social Commerce Shopping Advertising 282

Retail TouchPoints

JULY 26, 2022

David’s Bridal has already reached more than 16 million consumers through a new shoppable video campaign on TikTok , created in partnership with its digital agency January Digital and digital advertising platform KERV Interactive. We know our customers are on TikTok and they love it.

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Retail TouchPoints

FEBRUARY 7, 2024

When creating an advertisement or a campaign, there is a clear number-one priority a brand needs to focus on: not just getting a consumer’s attention, but holding it. It allows brands to create a game-like experience in a real-life setting, enhancing customer engagement and the overall shopping experience.

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Inside Retail

APRIL 16, 2024

Modern consumers, especially those within the Gen Z age bracket, are becoming increasingly interested in shopping methods that differ from the traditional e-commerce model of a direct-to-consumer website or shopping online via big-box retailers. However, TikTok Shop isn’t the only major player in the social commerce landscape.

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Retail TouchPoints

NOVEMBER 7, 2023

Claire’s relevance was waning in the late 2010s as the shopping malls where so many of its stores were located became less of a destination among young consumers. They morph the physical and the digital world. It’s just part of how I think.”

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Inside Retail

MARCH 29, 2022

Social commerce, or purchasing products and services within social platforms, represented just 4 per cent of the US retail e-commerce market in 2021. Live shopping, or purchasing products during a livestream, was a small part of that. billion in sales in 2022. What about third-party live shopping platforms?

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Social Commerce Advertising Checkout Shopping 130

Retail TouchPoints

FEBRUARY 17, 2023

When she joined Homedics in May 2022, she wanted to bring similar processes to her new team that also encouraged deep collaboration and brainstorming. Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta.

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Marketing Wholesale Advertising Consumer 268

Retail TouchPoints

OCTOBER 14, 2022

. “By providing warehousing, delivery and customer service returns, our mission is to help sellers improve their operational capability and efficiency, provide buyers a satisfying shopping experience and ensure fast and sustainable growth of TikTok Shop,” reads one job listing. TikTok’s Shopping Ads format.

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Retail TouchPoints

AUGUST 9, 2022

Consumers may have a desire to find new brands and unique products from around the globe, but one question may prevent them from clicking “add to cart”: Will this product have the same quality that’s advertised? For example, social commerce is a “big thing” in China, Ahluwalia noted.

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Retail TouchPoints

DECEMBER 2, 2022

For more than 85 years, Economy Candy has been a reliable purveyor of all things sweet, from classic favorites to hard-to-find exotic confections and even viral phenomenon like slime lickers, which are essentially “roll-on deodorant for your tongue,” according to Skye Cohen, who runs the shop alongside her husband Mitchell Cohen.

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Retail TouchPoints

JANUARY 24, 2023

.” — Kristi Argyilan, SVP, Retail Media, Albertsons Media Collective “At Nordstrom, we’re excited about the growth of brand advertising and offering new ad platforms and formats such as video to create much richer connections for our customers. Onsite advertising makes up 40% of our investment; 60% is off-site advertising.

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Home Furnishings Advertising Consumer Customer Experience 256

Retail TouchPoints

OCTOBER 7, 2022

“We’re moving the ‘buy’ button and the whole checkout into the surface where the inspiration strikes, instead of sending readers away to other shops ,” explained Marcus Jacobsson, Co-founder of Tipser and now VP of Checkout Everywhere at Bolt in an interview with Retail TouchPoints. “It Social Commerce Meets Affiliate Marketing.

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Merchant Services Checkout ATS Fulfillment 231

Small Biz Trends

JUNE 13, 2022

While sellers can only promote their items to their connections on Snap, there is no charge for the feature, so they can essentially advertise products for free. In April 2022, Snapchat started to roll out new AR feature on its platform. ” Sharing Items on Snap in a Few Simple Steps. Snapchat Extends ecommerce Offerings.

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ATS Social Commerce Promotions Advertising 98

Retail TouchPoints

AUGUST 17, 2022

They are truly digitally omnipresent, using smartphones, social networks, gaming platforms and the metaverse to connect with each other and express their individuality. That’s why Feldman expects that shopping for apparel and footwear will extend into the start of the school year.

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Consumer Customer Experience Apparel Advertising 251

Retail TouchPoints

MARCH 14, 2022

The short answer is a lot : 37% of consumers responding to the Culture Rising: 2022 Trends Report by Facebook IQ said the pandemic spurred them to reevaluate their purpose and priorities in life. Beczak called on retailers to “learn about the difference diversity in advertising can make.” Remember that change starts at home.

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Retail TouchPoints

JULY 20, 2022

OSF Digital’s Digital Strategy team (formerly known as FitForCommerce) developed the 2022 Omnichannel Retail Index (ORI) to establish a benchmark for current practices and, most importantly, provide a set of actions and recommendations for the future. Now it’s really just shopping. Loyalty programs. “The

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Consumer Customer Experience Inventory Management Shopping 229

Small Biz Trends

JULY 8, 2021

If you own a retail store or are considering shop ideas for a new one, take a look at the stats below. trillion in 2022. Online shopping enables you to place an order from the comfort of your home. But people still love visiting a store, experiencing products, and shopping in-store. Shopping Statistics. image: NRF.

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Retail Geek

OCTOBER 6, 2022

We also discuss the latest news (and controversies) around Facebook and TikTok pulling back from some social commerce initiatives (and pressing forward with others). Episode 297 of the Jason & Scot show was recorded on Tuesday October 4, 2022. Transcript. Scot: [7:10] Spin-off of the spin-off of a spinoff.

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Retail TouchPoints

APRIL 13, 2021

5 Social Advertising Trends for Retailers to Know in 2021: Featuring Under Armour. During COVID-19, social networks became powerful vehicles for driving product awareness, education and, in some cases, real-time engagement and community building.; that’s why marketing teams are allocating more of their spend towards them.

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Independent Retailer

JANUARY 5, 2023

Live Shopping on the Rise. It is clear that ecommerce shopping will remain a major revenue source for retailers. Helen Herrick, Studio Director at MBH Architects ’ New York City office, says these are the hybrid shopping design trends that retailers should focus on in 2023: Browse Online, Try On In-Store. Augmented Reality.

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Payment Services Wholesale Consumer Finance 84

Retail TouchPoints

DECEMBER 21, 2023

Media and Advertising Became More Contextual (and Measurable) Marketing teams are feeling more pressure to perform. Other brands are exploring how to embrace more contextual advertising vehicles — such as retail media , CTV or even shoppable TV — that allow them to reach consumers in a more contextual way. Nicole Silberstein 2.

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Retail Minded

JANUARY 26, 2022

The impact and growth of social media brands now play a huge part in what we see on our newsfeeds — and with that, social commerce has flourished. Social apps that already allow for commerce include Instagram , Facebook , and Pinterest. But TikTok and Twitter are also experimenting with shopping features.

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Retail Geek

JANUARY 12, 2024

No Shopify launches an ad product such as a retail media network Yes Meta/Google/TikTok lose ad share to new social media platforms and retail media networks. And last year, they added automated integrations with Snap, Criteo, which Criteo is a multi-platform advertising platform, and TikTok.

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Drop-Shipping Apparel Shipping Fast Fashion 59

Inside Retail

NOVEMBER 7, 2022

Meanwhile, the gross merchandise value (GMV) of Southeast Asia’s e-commerce market is expected to grow by a CAGR of 17 per cent from US$129 billion in 2022 to US$280 billion in 2027, and the number of digital consumers in the region is expected to grow to 370 million by the end of 2022. In 2022, this event ran on 27 March.

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Retail Assist

JANUARY 17, 2023

Quick commerce, social commerce, marketplaces, greenwashing of brands, a resurgence in physical retail and a rebalancing of ecommerce were key themes during the year. Whilst some press reports suggest there could be a decline in social media usage amidst a shunning of Big Tech, it’s pretty unlikely.

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Retail Geek

FEBRUARY 28, 2023

In this episode we cover: Amazon Q4 Earnings Walmart Q4 Earnings US Department of Commerce Q4 e-commerce data Discussion of Temu and other Social Commerce News Don’t forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. more than 20 21 largely because 2021.

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