Remove 2022 Remove Advertising Remove Customer Retention
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How Retailers Should Deal with Digital Advertising Inflation in 2023

Retail TouchPoints

The advertising industry is managing growing fears of inflation and an economic downturn as many top retail brand advertisers are dealing with the effects. Even companies less dependent on advertising, such as Microsoft, reported a $100 million loss in revenue in its second quarter due to a reduction in ad spending.

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3 Predictions for the Future of Omnichannel 

Retail TouchPoints

Although some dynamics of the commerce landscape have changed, largely due to consumers venturing more eagerly back to stores following COVID-19, the survey findings paint an intriguing picture of how retailers’ omnichannel strategy will need to evolve to drive growth in 2022 and beyond.

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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

Results from Retail TouchPoints’ annual Customer Loyalty and Personalization Benchmark Report reaffirm that retailers are focused on building a strong foundation of first-party data to support their supply chain, in-store services, omnichannel marketing and experiential strategies. . Stand Out Beyond Free Shipping .

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The State of Gamification in Retail: How Brands Can Take Advantage

Retail TouchPoints

When creating an advertisement or a campaign, there is a clear number-one priority a brand needs to focus on: not just getting a consumer’s attention, but holding it. Focus on customer retention. In fact, 88% of marketers say interactive content helps brands differentiate themselves, while interactive content generates 52.6%

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As millennials embrace natural skincare, Jurlique sees an opportunity to grow

Inside Retail

This is just one example of the brand’s recent efforts to amplify its longstanding commitment to natural skincare, from the launch of a new formulation charter in 2022 to its B Corp certification in February to a new store concept centred on storytelling. “We We do all the right things, but we forgot to talk about it in the past.

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2023: The Year of Customer Retention? Retail Tech Predictions

Retail Assist

Brand advertising spend on some of these channels may reduce in favour of retail media networks: these are expected to grow as large retailers look to leverage their digital platforms to generate advertising revenue from their valuable real-time first-party data insights. . Greenwashing took centre stage in 2022.

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RSP21 Reveals Top Growth Drivers for the Post-COVID Era

Retail TouchPoints

The 15 sessions covered a wide range of topics, so to make it easier to browse we’ve organized the sessions into four categories: Holiday 2021 forecasts and how best to prepare for 2022; Building loyalty with connected consumer experiences; Key ecommerce and digital marketing trends; and Embedding innovation within your retail organization.