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Developing the Optimal Lifecycle for Successful Promotions

Retail TouchPoints

A unique opportunity: promotions. Yet according to POI , 69% of retailers believe the time required to create a promotional plan is “highly burdensome.”. The act of coordinating a promotion is not a siloed project. So how can retailers make the right pricing and promotion decisions to truly boost profits without wasting time?

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The Top 10 Predictions for Holiday 2021

Retail TouchPoints

Retailers Will Continue Pushing Earlier Promotions …. Individual purchase patterns may or may not be shaped by this concern, but retailers themselves will utilize promotions to incentivize earlier shopping. On top of this, both Publicis Sapient and Salesforce expect rising costs to cause retailers to curb the size of their promotions.

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Omnichannel Fulfillment, BNPL and Social Commerce Contributed to Holiday 2021’s Digital Success

Retail TouchPoints

Most experts expected holiday 2021 to be a digital success, and the season didn’t disappoint: global sales hit $1.14 As a result, Cyber Week 2021 accounted for 23% of total ecommerce spend, down slightly from 24% in 2020. Shipping cutoffs with USPS, UPS, FedEx and others all happened around Dec. trillion , up from $1.1

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2021: The Year of Social Advertising

Retail TouchPoints

With the growth of buy online, pick up in-store and expedited shipping options, consumers experienced firsthand the ease of digital shopping versus going to the store to make a purchase. Entering 2021, retailers are still looking to beef up their ecommerce strategy to get this trend to stick. Corinne Demadis is the VP, U.S.

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How Traceability Promotes Ethical Sourcing in the World of Fashion

Retail TouchPoints

In order to promote their commitment to ethical sourcing, fashion brands must prioritize traceability. They can then collect, organize and distribute these documents while reducing the risk that a customer order goes missing or is shipped without supporting documentation. Compliance. Developments such as those in the U.S.

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Q3 2021 Roundup: Major Players Shake Off Supply Chain Woes but Challenges Remain

Retail TouchPoints

Retailers saw strong results overall in Q3 2021 as the recovery continued, but supply chain shortages loom as they enter the holiday season. Notably, Walmart didn’t kick off the holiday shopping season with October promotions like many other retailers, including rivals Target and Amazon. 16 and Target shares closed down 5% on Nov.

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The Most Important Retail Metrics to Leverage in 2021

Retail TouchPoints

But when looking at these numbers, the excess data can feel overwhelming, so we’ve rounded up the most important retail metrics to leverage in 2021. Cost per order: Your cost per order is an important metric because it tells you how much one order costs once advertising, packaging, shipping, etc. Website traffic: More than 4.5