Pandora aims to become full jewellery brand in affordable luxury market
Inside Retail
OCTOBER 5, 2023
To achieve this target, the Copenhagen-based company will increase investments in brand desirability and the store network with a refreshed marketing strategy and elevated in-store experience. Pandora jewellery is now sold in more than 100 countries through more than 6500 points of sale, including more than 2500 concept stores.
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