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Social Commerce: Retailers (and Platforms) Struggle to Catch up With Consumers’ Enthusiasm

Retail TouchPoints

In the last two months alone, TikTok has rolled out dedicated “Shopping Tabs” for Shopify merchants, Twitter began a pilot of its “Shop Module,” and Pinterest made it possible for creators to “control the shopability of their content” by tagging products. Suffice it to say that social commerce has arrived in America.

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Shopify Adds New Tools for Twitter, Google and iOS to Enhance Retailers’ Reach

Retail TouchPoints

Some of the biggest changes include new capabilities and integrations with Twitter that will enable additional social commerce options; Google , which will help retailers connect with shoppers near their brick-and-mortar locations; and iOS , which will let retailers use iPhones to accept contactless payments.

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Exclusive Q&A: Venmo GM on the Company’s ‘Natural Extensions’ into Business Payments

Retail TouchPoints

That inherent distaste for the transaction phase is one reason payment companies are so eager to expand into other parts of the shopper journey. alone in 2021 and has the potential to double in the next three to five years. And with 50% of global spending in the U.S. And with 50% of global spending in the U.S.

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Customer Service in the Metaverse: How Retailers Can Prepare for a Whole New (Virtual) World

Retail TouchPoints

announced in October 2021 that it planned to change its name to Meta, searches for the term “metaverse” skyrocketed. And just as the metaverse will change the way that we shop, communicate and socialize, it will also change how customer service is delivered. Customer Service Opportunities for Retailers in the Metaverse.

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How One UK Publication Captures Shoppers at the Point of Inspiration

Retail TouchPoints

The new offering is powered by Bolt’s Checkout Everywhere solution (originally called Tipser until it was acquired by Bolt in late 2021), which allows websites of all kinds to add transaction capabilities and sell products from participating merchants. “We’re Social Commerce Meets Affiliate Marketing.

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Meta, Amex and TikTok Offer Holiday Help to Small Businesses

Retail TouchPoints

It will integrate directly with Square’s solution ecosystem, empowering sellers to organize their finances and manage cash flow from the same platform they use to run their business. Amex also has partnered with musical artist Chlöe Bailey to create a “Shop Small Soundtrack” that TikTok users can add to their content. small business owners.

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#RSP22: Everything You Need to Know About Holiday 2022

Retail TouchPoints

The Retail TouchPoints 2022 Retail Strategy & Planning (#RSP22) webinar series, now available on-demand, offered a wealth of tips and best practices across critical areas including pricing, location-based technology, inventory management and marketplaces. Mastercard Spending Data Reveals 4 Key Takeaways for Holiday 2022.